Recommendation of good books:Leap and new power

        Author: Yu Hao

Press: World Magazine

Publication date: May 3, 2019

Nowadays, with the development of artificial intelligence and the development of network communication, all kinds of resources, such as human, information, technology and capital, can flow around at an incomparable speed. At any time, the advantages of many advanced enterprises may be replaced by competitors in the way of rapid imitation or innovative application, and they are forced to disappear in the historical stage. However, some enterprises can stand up to the test of the century. In the face of new competitors, how can enterprises keep a long-standing industrial position by constantly following the trend and innovating? Leap: how to thrive in a world where everything can be copied is the key to winning the future.

The author of this book from Europe, the United States and Japan's textile, pharmaceutical, automotive, consumer products The key to the rise and fall of enterprises and the strategic ways to continuously create competitive advantage are pointed out. When the core knowledge is mature and commercialized rapidly, the competitive advantage of the enterprise is no longer, that is to say, it is inevitable that it will be replaced. Therefore, the piano of Stein sons, with a hundred years of technology, is not against Yamaha automation. Swiss pharmaceutical company and PG bring another enlightenment to enterprises by transforming core knowledge and driving the three-stage transformation leap. Swiss pharmaceutical companies started with organic chemistry, gradually leaped to microbiology, bioinformatics and genomics, merged into Novartis, and expanded the world with strain decision-making. Baoqiao has changed from a family soap company to a global enterprise based on three knowledge bases: Mechanical Engineering, consumer psychology and organic chemistry, and has become a leading enterprise in the industry by the strategy of self devouring.

The advanced must have the ability to move, apply and create new knowledge in different knowledge fields, and create new products and services, so as to successfully get rid of the catch-up of the backward and maintain the leading position. In order to succeed in "Leaping competition", an enterprise must first change its leadership thinking and prepare for leaping: ① reevaluate the company's basic or core knowledge to prevent new competition crisis; ② enter or cultivate new knowledge fields and develop innovative growth paths; ③ make good use of the major and disruptive changes around to find opportunities for leaping; ④ verify key assumptions with rigorous experiments To make the right choice; ⑤ leaders must help remove the final obstacles with deep-seated executive power.

The rise of machine intelligence and the omnipresent connection, these two inextricable trend forces, push all enterprises towards the 21st century, and also comprehensively rewrite the rules of competition. Machine intelligence is still evolving, and the power of connection brings decentralized innovation mode. The competition in the future will be very different from the past. The leadership and management of enterprises need higher-level creativity and strategies. "Making good use of the power of connection and the wisdom of the masses, using artificial intelligence to drive innovation, and giving full play to the irreplaceable insight and empathy of human beings" are the three leverage forces for enterprises to jump into the future. We should grasp the trend, embrace new technologies and discoveries, accelerate the development of new markets and new businesses, actively create new growth, and lead the way with advantages, "leap 70 and create a new era of the Far Eastern Group" (a new Far Eastern beyond 70).

        By Jeremy heims, Henry Timms

Press: World Magazine

Publication date: August 2, 2019

Thanks to technology and the Internet, the world is changing rapidly. For everything, everyone has new tools available. Although they are highly scattered, they have no geographical boundaries. They can combine, organize, share and interact at an unprecedented speed and within reach. This "super connection" deeply changes human behavior and mentality, and produces a unique new power model and mindset in this era New values have a wide and far-reaching impact. We have entered the "new power world" and will be the "battle of mobilization" in the future. How to build, persuade and guide the masses to achieve the best benefit (New Power: how power works in our hyperconnected world and how to make it work for you) is a management topic that enterprises must learn and face.

For the rise of new forces, the author of this book makes an in-depth observation and exploration from the political, cultural, commercial and social perspectives, and integrates his rich experience to build a "new force compass", which is the best guide for us to understand new forces, spread ideas and mobilize the masses. Facebook, Uber, airbnb, Wikipedia And so on, are the new force platform to show; political figures (such as Obama and trump) have successfully used the strength of the masses to win the election; the US Space Agency (NASA) Jansen Space Center, Lego (LEGO)... Many other institutions are more open to innovation and quickly find solutions to problems; mass movements and online fund-raising independently launched around the world can become transnational movements without leaders. New forces are not just new tools and new technologies. The most influential operation mode and key elements are to use new participation tools to guide the growing expectation of participation and the accompanying higher sense of autonomy. Integrating the principles of ACE (actionable, connected and extensible) into all actions is the successful element of ideological communication war. Mastering 5 steps and using 3S (signaling) g. Structure, shaping) leadership skills, building communities and guiding the masses will generate strong mobilization.

The mode and values of organization operation are closely related to the effectiveness of mobilization. The operation of the old power is like money, which emphasizes ownership, class and specialty; the new power is like flowing water, which emphasizes participation, formation and collection, bottom-up and collaborative creation. This book also provides valuable suggestions on how to lead the transformation and leap of organizations between the old and new forces. It reminds enterprises to pay more attention to and make good use of the new power, combine the old power, alternately use and create a mutually reinforcing mode, produce more powerful influence than individual aggregation, and quickly drive the change of enterprises, so as to successfully open a new page in the new power world.

Far eastern group 70 is an important milestone in the development of the group and another new starting point. Facing the new challenges of the hyperlinked generation, we should rethink our positioning and imagine the next 70 years of the Far Eastern Group. It is hoped that all far easterners will start from the perspective of the new world, take the new leadership mode, make good use of the connecting forces of mass mobilization, launch and expand reform actions, build momentum and rise, "leap 70 and create a new era of far Easterner group" (a new far Easterner beyond 70).