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09.2020 Welfare

Millions of points are sent out in HAPPY GO Pay anniversary , get 100 points for 100 yuan's consumption 

Huang Yunru / Ding & Ding management consultants joint marketing

        Mobile payment is becoming more and more popular in Taiwan. The mobile payment "happy go pay" jointly launched by far eastern group affiliated enterprise, the whole channel, has made outstanding achievements in the full year of listing. The binding rate, the number of tied cards and the number of transaction cards have increased quarter by quarter In this year's survey of mobile payment, which is the most commonly used mobile payment by Taiwan users, happy go pay has been launched for the shortest time, but ranked fifth in the channel limited type. Happy go pay will launch the activity of "Celebrating the anniversary million points feedback" from now on. You can get 1 point by logging into the happy go app to participate in the game answering questions. The minimum single consumption of happy go pay is 100 yuan, and another 100 points!

        According to Li Mingcheng, vice president of the joint marketing customer business unit of Ding & Ding management consultants, happy go pay is the only concatenated Far Eastern Group As the payment tools of APP in various channels such as department stores and mass sales, the key to strengthening competitiveness is to continuously improve active users. In addition, the impact of the epidemic situation has led to an increase in the utilization rate of mobile payment. According to Q2 consumption data, the number of tied cards and transaction cards increased by 20% compared with the previous quarter. In the second quarter, the number of cooperative banks, the expansion of access channels, and the combination of discount for mother's day of department stores after the epidemic eased became the key to the outbreak of cardou's consumption power. The total transaction amount of happy go pay was 80% in the two major department stores, while the total consumption amount of high consumption card friends with a monthly cumulative consumption of more than 40000 yuan increased by 90% compared with the same period last year. It is optimistic that the transaction amount of action payment will continue to rise, and more related applications will be actively expanded in the future, including parking payment, credit card installment, bonus point exchange for department stores' anniversary celebration, etc., especially when it is about to enter the important annual celebration period in the fourth quarter of the department store. It is expected that the utilization rate will continue to improve and drive the consumption power of member card friends again.

        To celebrate the anniversary of happy go pay's listing, happy go app also complied with the launch of small games. Before September 30, the designated task was completed and new households bound with happy go pay for the first time. If a single consumption exceeds 100 yuan, another 100 points will be given, while for the original customers, 100 points will be given back if the single consumption exceeds 500 yuan.

        As the first anniversary of Taiwan's post epidemic era is about to be held, happy go celebrates the "happy go pay 2 million points" activity, focusing on the first four days of the week's celebration to attract card friends. It is popular in Far Eastern Department store, Pacific SOGO Department store, far eastern big city shopping malls, a.mart and the mall Ya Tung department store In addition, if you spend more than 100 yuan with happy go pay, you will get 10000 points; in addition, if you spend 3000 yuan in A. mart or 30000 yuan in other designated channels during the annual celebration, you can enjoy another 30000 lucky draw.

        
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