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02.2021 Honor

HAPPY GO is the first local enterprise to win two awards.

Ding & Ding management consultants joint marketing / Huang Yunru
739A01
        Ding & Ding management consultants, Taiwan's first cross industry member based comp point platform, announced on December 17 that it won double prizes. Its iconnect smart media won the 2020 prize sponsored by Taiwan digital media application and Marketing Association (DMA) DSA digital singularity Award "best data insight Innovation Award" shows a high degree of professionalism in data analysis and precision marketing; Ding & Ding management consultants joint marketing also won the "dialogue influence Award" held by chaobang culture and education foundation for the first time with the case of Taiwan local enterprises, and the excellent performance of happy go over the years was once again affirmed.

        Ding & Ding management consultants' iconnect intelligent data marketing team participated in the DSA digital singularity Award for the first time with "zhengguanzhuang - finding the right person with the right data". It stood out in 877 works and won the favor of the jury. It won the "best data insight Innovation Award" in the data innovation category. In recent years, iconnect is committed to using data to solve marketing problems for the brand end. According to different advertising goals, it combines transaction data, behavioral data and survey The exclusive TBS data of Omo (data) integrates multi-media resources through data focus, and gives a more comprehensive Omo virtual reality fusion scene, so as to find the right consumer contact and create a win-win marketing environment. Taking the award-winning zhengguanzhuang case as an example, iconnect uses data to draw up a physical customer guidance scheme under the epidemic situation. Based on the profile of members, it sets three strategies of "selecting people, selecting products and selecting media", so that data can create eye-catching customer guidance benefits for brand customers, achieve the landing application of data to obtain customers, create data circulation value, and fully show Ding & Ding management consultants Joint marketing has been a data specialty established on the basis of member management for many years.

        In addition, Ding & Ding management consultants joint marketing has become the first company to win the "dialogue influence Award" of chaobang culture and education foundation with the "mentoring program"! Ding & Ding Management Consultants Co marketing said that the company is about to cross its 16th year since its establishment. In order to maintain the high competitiveness of the enterprise, it is necessary to maintain the competitiveness and leadership of its employees at all times. The mentoring program is to let the middle and high-level supervisors learn the coaching method, show the empathy of equality, encouragement and support by using the style of mentors, and also enable the grassroots to build self-confidence and stimulate personal growth through self-awareness and reflection. In the future, it will continue to create a healthy workplace environment with friendly and two-way communication, and show the influence of enterprise dialogue.

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