Big City called for blood donation and broke the record.

        According to the latest statistics of Hsinchu blood center, Taiwan's blood stock is obviously insufficient, and it is in urgent need of enthusiastic people to donate blood. Big City actively responded to the call before the lunar new year. Together with Global Federation of Chinese Business Women, Hsinchu City Leli Rotary club, Top-UP construction team and King Full Herd, they held a "Big Blood" blood donation activity on January 23, inviting people to "donate a bag of blood and save a life".

        "Since the opening ceremony, Big City has spared no effort in public blood donation activities and collected a total of nearly 20000 bags and more than 4.5 million CC. of blood," said Big City President, Mrs. Li Jingfang. In February 2020, the number of blood donation reached 1086 bags in a single event, setting a new record in Hsinchu District, and winning the award of “organizations and enterprises with excellent blood donation performance", making it the hottest shopping center in Taiwan. This time, 5 blood donation vehicles were deployed to break through the record of single blood donation point in Hsinchu District, and 1221 bags of hot blood were successfully collected to supplement the blood bank.

        Big City makes good use of the powerful community power to push blood donation messages through FB fan page and app, and promote the activity that 250cc blood can be in exchange of movie tickets or Big City shopping vouchers, which has been warmly forwarded and shared by nearly one million fans and members. Many fans responded with "donate blood first and then watch movie" and "donate together for public welfare". In addition, Big City staff also used spare time to be engaged in blood donation to spread love.

        Big City adheres to the spirit of "take it from the society and use it for the society". It has cooperated with the government, social welfare and academic institutions to care for the disadvantaged groups. So far, more than 260 groups have benefited. It has also made good use of its wide venues and publicity power to gather love and tolerance with different types of public welfare activities, building a platform to connecting forces of all parties. Chairman Li Jingfang stressed: "along the way, we are very grateful and moved by the participation of all walks of life. In the future, Big City will expand the spirit of altruism and mutual assistance, and continue to exert the influence of the first public welfare platform in Taiwan with practical actions. 」