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05.2021 Cover Story

one stop life circle in the FET app.

Far EasTone telecommunication / Zhang Huixian
359C01        Far EasTone telecommunications actively promotes digital transformation. At the beginning of this year, it launched the "far EasTone telecommunications heartlife" app, inviting cross-border partners to jointly build one-stop digital services, optimize user interface and upgrade user welfare, and realize "with the economy" through a mobile phone with one hand!

        Building brand ecosystem: Based on Telecom, expanding diversified services

        359C02        Apart from incorporating the existing mobile customer service related services, the "far EasTone telecommunication" app also raises cross-border partners from food, clothing, housing, transportation and entertainment to provide users with a full range of "heart enjoyment" of mobile life. As long as far EasTone telecommunication users can download and join free of charge, they hope to be closer to you, We hope that the launch of far EasTone telecommunication in the first year will attract 2 million active users to download and use it.

        Upgrade user benefits: the longer you stay, the more you get

        In order to enable users to have a "wholehearted" experience, far EasTone Telecom life is upgraded in terms of user welfare. As long as you download and log in to the "far EasTone Telecom life" app, you can get far EasTone Telecom money (Note 1) for the monthly Telecom fees paid or the consumption of various Friday value-added services, According to the user's seniority or consumption amount, the feedback method can be divided into five levels. The longer you use it, the more you get. Moreover, 1 far EasTone telecommunication currency is equivalent to 1 yuan in cash, which can be used to offset the consumption of far EasTone telecommunication Friday Shopping, Friday video, music and other services. In the future, it will be expanded to telecom bill offset and online and offline cooperative brands, It is convenient for users to discount or exchange with far EasTone telecommunication currency, so that the feedback far EasTone telecommunication currency can really be used by customers!

        Strictly selected user discount: far EasTone telecommunication rewards customers attentively, and users enjoy exclusive honor

        In addition to the existing telecom service feedback, "far EasTone telecommunication heartlife" app has also joined hands with the three super businesses (7-Eleven, family convenience store, and leierful) to launch a cross super business coffee delivery service (Note 2). As long as you place an order in the "far EasTone telecommunication heartlife" app, you can pick up any of the three super businesses, You can enjoy mellow coffee anytime and anywhere, convenient digital service!

        Besides being considerate to coffee lovers, far EasTone telecommunication app has launched exclusive honor programs with many well-known brands, such as KFC's 53% discount for designated packages, 40% discount for Pizza Hut's designated packages, and 40% discount for new customers of foodpanda's full platform and fresh groceries. In addition to the deep feedback from catering programs, the "far EasTone telecommunication" app is also full of customers' needs. For example, the highest discount for domestic spring tourism is 1100 yuan on e-you.com, 5% far EasTone telecommunication for klook's designated itinerary, 200 yuan discount for Taiwan's agent driving, 14 day free experience of true yoga, 100 yuan discount for Taiwan's agent driving, 100 yuan discount for Taiwan's agent driving Or exchange 1 far EasTone telecommunication currency for 50 yuan book purchase fee for Pubu e-books, or use the far EasTone telecommunication Friday co branded card to spend the whole channel by swiping the card, and then pay back 0.5% of far EasTone telecommunication currency with a pen bonus.

        In addition, the "far EasTone telecommunication heart life" app has created a "lucky Friday" activity, offering surprise discounts and value-added exchange on Fridays from time to time, such as family ice cream, 100 yuan shopping money at Aichi market, and lucky scratch activities. As long as 1 far EasTone telecommunication coin, you can have a good gift every day, The awards include: popular Dyson appliances and other products with a value of more than ten thousand yuan. You can also enjoy the qualification of drawing Dyson Pengbai prize after the event. The more you play, the higher the chance of winning!

        As long as you are a far EasTone telecommunication user, now download the "far EasTone telecommunication heartlife" app, and you can get 10 far EasTone telecommunication coins for your first login. You can sign in every day and get 1 far EasTone telecommunication coin, which will be sent to users directly! If you don't want to miss the "far EasTone telecommunication" Haokang, you can receive first-hand discount information by following the "far EasTone telecommunication" app at any time Note 3)

        Recommended "useful" information: make good use of AI, understand you with heart

        As the first stop of users' digital life, "far EasTone telecommunication" app includes many intimate functions, such as providing convenient services such as instant search for parking space on the shortcut key, one click taxi call, etc., to help users expand the application of mobile digital life. At the same time, in order to understand users' needs and get closer to users, far EasTone telecommunications, together with Dr. Wu Enda, who was co-founder of Google brain team, chief scientist of Baidu, and now founder of landing AI in the United States, introduced AI technology, built recommendation engine, and recommended the most suitable commodity information and entertainment information to users, To optimize the user experience.

        359C04        In addition, far EasTone telecommunication Friday series services have been working hard to optimize the content and keep improving to make users stick more tightly. Take far EasTone telecommunication Friday as an example. The over the top (OTT) industry has benefited from the outbreak of the epidemic. Simply expanding the number of films is not enough to catch the audience's attention. Exclusive and exquisite content is the key to the success of Ott industry. Far EasTone telecommunications Friday has long participated in the live broadcast and promotion of Golden Horse Awards, golden spike awards and Taipei Film Festival. Now it has expanded more diversified ways to support Taiwan film and television. In addition, many outstanding works have appeared in Taiwan in recent years, and both directors, screenwriters, actors and producers have strong strength. Therefore, it launched the "original IP investment" strategy last year, After the completion of the first original IP multi perspective reality show "Jidao adventure and wave nine one", far EasTone telecommunications joined hands with public television to jointly shoot "your marriage is not your marriage", becoming the first drama invested by Friday AV.

        The cooperation between far EasTone telecommunication Friday Shopping and "far EasTone telecommunication heartlife" app does not only provide products on the shelves. Far EasTone telecommunication Friday Shopping is also responsible for providing "far EasTone telecommunication heartlife" app users with super value and preferential products, so that users can enjoy their own honor. For example, in the "far EasTone telecommunication Xinsheng" app, the "far EasTone telecommunication currency exchange area" products are priced far below the market price by more than 40% after being offset by far EasTone telecommunication currency. That is to say, the far EasTone telecommunication Friday Shopping team, which is good at e-commerce, helps negotiate with suppliers to provide users with good health. In recent years, far EasTone telecommunication Friday shopping has continuously evolved the use speed and search engine of large and small networks in order to improve the user experience. At the same time, it cooperates with arcoa logistics to speed up the logistics delivery speed, and provides customers with offline far EasTone telecommunication outlet pick-up options to enrich the shopping experience; Not only that, far EasTone telecommunication Friday Shopping also strengthens periodic shopping and local characteristic food, hoping to become the best choice for users to buy daily life goods.

        In line with the launch of "far EasTone telecommunication Xinsheng", the official website of far EasTone telecommunication has also been updated to cater to the general trend of "action first", make the interface design more in line with the habit of using mobile phones, and lead the telecom industry to create a life blog service to provide consumers with high-quality information such as new technology knowledge, fashion style and life tourism.

        The ultimate effect of Omo: leading users to experience in all aspects

        The launch of "far EasTone telecommunication heartlife" not only stabilizes the adhesion of online users, but also plans to gradually introduce the services of real stores and virtual channels of far EasTone telecommunication in the future. The heartlife zone will be launched every month to introduce the heartlife member feedback plan and display and sell heartlife products, Synchronize online merge offline (Omo). As the front-line vanguard, the salesmen and customer service personnel also shoulder the promotion responsibility, hoping to make the relationship between online and offline channels and customers closer through heart life. Far EasTone telecommunication channel will also strive to make more users experience online and offline seamless services and concessions, and enjoy the convenience of one-stop mobile life circle!

        With the development of 5g generation, the major telecom operators rush to the market. In addition to bidding for spectrum and deploying 5g base stations, far EasTone telecommunications has given priority to user experience in its new services. It has launched the "far EasTone telecommunications heart life" user exclusive plan, which is based on loyalty plan and blueprint of one-stop mobile life circle, and actively lays the most solid foundation for digital transformation. Is it exciting? Download now and enjoy the "far EasTone telecommunication heart life"!

        Member level description of far EasTone telecommunication

        359C03        [tips]

        Note 1: far EasTone telecommunication currency refers to the dividend received by the members of "far EasTone telecommunication" during consumption. It can be divided into two types, namely, far EasTone telecommunication currency that can be included in the membership level (referred to as "far EasTone telecommunication currency" for short) and far EasTone telecommunication currency that can not be included in the membership level. The former is obtained from the basic feedback of "far EasTone telecommunication" members. In the transaction details of far EasTone telecommunication currency, the following words "first time gift / promotion gift / basic feedback / basic feedback (birthday gift)" are noted. The latter is obtained from the marketing activities of "far EasTone telecommunication" or partners. In the transaction details of far EasTone telecommunication, it is noted as "activity feedback" and other words.

        Note 2: "inter supermarket coffee delivery" service is provided by far EasTone telecommunication, which is only available to "far EasTone telecommunication Xinsheng" users. Please refer to the "far EasTone telecommunication Xinsheng" app for relevant use and return process.

        Note 3: "far EasTone telecommunication Xinsheng user exclusive honor preferential scheme" shall be subject to the label of "far EasTone telecommunication Xinsheng" app.

        Note 4: for the payment of far EasTone telecommunication, regardless of membership level, it is 0.1%.

        Note 5: Double far EasTone telecommunication currency can be given back for consumption in the month of birthday, and the maximum reward is 1000 far EasTone telecommunication currency. The calculation method is: the actual payment amount of the consumption x the member grade reward proportion x 2 times. For example, Xiaoqi is a Samsung member of the mobile life circle, and her birthday is in July. In that month, Xiaoqi consumes Costco membership gift cards in the mobile life circle, and the selling price is 1 far EasTone telecommunication currency + NT $1200. Then Xiaoqi can get 1200x0.7% x2 = 168 far EasTone telecommunication currency.

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