FEIT Bankee creates digital finance sharing ecosystem

        The popularity of smart phones has set off a revolution in space and time, and the sudden epidemic has accelerated the pace of global digitization. Now, as long as the app is used, mobile phones can be transformed into bank counters to easily handle various financial transactions. In this issue, we will introduce how far Eastern International Bank has launched a new digital Finance Bureau with innovative application services in this wave of digital revolution.

        The outbreak of cowid-19 has set off a wave of digital revolution in enterprises, and also triggered the demand for zero contact services. Before the outbreak of the epidemic, although the out of counter rate of Far Eastern International Bank had reached 89.9%, it was mainly concentrated in withdrawal and transfer, and the proportion of deposits, funds, exchange and other businesses was relatively low; After the outbreak of the epidemic, the out of counter rate hit 93.7%. Not only the proportion of online deposits increased by 10%, but also the proportion of online trading funds and foreign exchange increased by 15%.

        For Far Eastern International Bank, which has been deeply engaged in digital finance for many years, these changes are undoubtedly the result acceptance of digital transformation. At the same time, they also test whether Far Eastern International Bank can take advantage of this opportunity to greatly expand its digital customer acquisition rate. The results show that in just one year, Far Eastern International Bank '.

        Although it has achieved remarkable results, in the face of a hundred competing financial services market, how to diversify the layout and continuously innovate the service content is still the goal of the digital financial business group. To this end, vice president Dai further planned the two strategic axes of "digital economy" and "embedded financial ecosystem".

        Aiming at the digital economy and seizing the young market

        Far Eastern International Bank's "digital economy" strategy is to develop innovative financial services for the digital natives, and Bankee community bank is the best tool.

                Bankee community bank is the world's first sharing economy bank, inviting community members to create their own online branches, and Bankee will provide 40% of the gross profit of the products as feedback. Unlike other banks, which only provide one-time rewards, Bankee social bank can get rewards every month as long as it achieves the specified tasks. For example, before the end of June 2021, the first member who joins the bank can enjoy a 1.6% high interest living deposit discount of 50000 yuan in the next half year as long as he applies for a digital deposit account of Far Eastern International Bank through the activity link, It's about 10 times the annual interest rate of the general living deposit. If you further recommend relatives and friends or netizens to join through the sharing recommendation code, the recommender and the recommender can upgrade the living deposit rate, up to 2.6%, to meet the needs of the petty bourgeoisie group and the online sharing group to earn high profits. Moreover, the more friends in the circle, the higher the deposit in the community circle, and the higher the amount of 2.6% living deposit rate the circle owner can enjoy, You can enjoy a high profit living deposit of up to 5 million yuan. Not only deposits, but also members of the community who swipe their cards or use the financial services and products provided by Bankee community bank can be accumulated as community feedback. On the one hand, it is close to the habit of young people who like to share through the community. On the other hand, it hopes to establish a long-term and reliable partnership with members through profit sharing.

        In addition to targeting the younger generation, Far Eastern International Bank community bank also beckons to large depositors. Before the end of 2021, no matter whether there is a recommender or not, if you apply for a digital deposit account, you can enjoy the 0.6% live deposit rate without the upper limit, so that investors don't have to work hard to split a large amount of fixed deposit in different banks in order to earn interest.

        Embracing new technology and supporting small and medium sized enterprises

        In order to firmly circle customers, in addition to offering discounts, we must have insight into customers' usage habits. Far Eastern International Bank found that the financial transaction volume of customers in mobile banking is 3.6 times that of Internet banking, especially in the early morning to 8 am, the transaction volume of mobile banking is even 6 times higher than that of Internet banking! It can be seen that the development and optimization of APP digital platform is the primary task to seize the fingertip business opportunities, and "embedded financial ecosystem" is the solution proposed by far Eastern International Bank.

                Far Eastern International Bank uses bank as a platform (baap), bank   As a service (baas) technology, actively expand the diversified ecosystem in various fields, and create financial services that can "lead" the banks. For example, in far EasTone telecommunication mobile financial service, we create a financial services ecosystem, and cooperate with far eastern electronic toll collection etc to create a car economy ecosystem, and strive to enlarge the comprehensive effect of the group.

        In addition to joining forces with affiliated enterprises within the group, Far Eastern International Bank community bank has also joined hands with a number of start-up technology companies to create innovative business models and support small and medium-sized enterprises with actions, including: combining with bznk's corporate fundraising, join Yuanbao's smart lending platform, pezzaloan's online lending matchmaking platform, and, To create the first person to person (P2P) ecosystem in Taiwan, to provide collection / payment services for enterprises and investors' cash flow, to help small and medium-sized enterprises in need of short-term capital flow smoothly, and to ensure the safety of investors' cash flow transfer.

        In order to help small and medium-sized enterprises promote digital transformation, Far Eastern International Bank community bank has also cooperated with Mayo Dinghuan digital technology to launch the first HR fintech ecosystem in Taiwan, which simplifies the procedures of opening an account and setting salary allocation. Meanwhile, it digitizes daily personnel management and employee benefits to solve the problem of insufficient human resources for new ventures and small and medium-sized enterprises, For customers, small and medium-sized enterprises, finance, new partners to create four wins.

        Seizing the first fragrance of open banks to lead Taiwan's finance into a new era

        In 2019, the Financial Supervisory Commission decided to promote the "open bank" in three stages. The concept of open information coincides with the core idea of CO creation, sharing and common good of Far Eastern International Bank community bank. Therefore, Far Eastern International Bank and far EasTone telecommunications cooperate and actively strive for. The first phase of "public information query" has been launched before the end of September 2019; The second stage of "consumer information query" involves personal capital protection and dispute settlement mechanism, and the audit is more rigorous. Far Eastern International Bank takes Bankee community bank as the platform of open bank, and uses open API technology to connect with the customer information of far EasTone telecommunication Friday Finance + app, which is successfully approved as the first bank in China, All users of far EasTone telecommunication Friday + app can query the balance of NT $living deposit account, current credit card bill and other information.

                In the future, Far Eastern International Bank community bank will continue to expand the application scenarios of open data, hoping to become the first brand approved to implement the third phase of open banking in Taiwan. It will provide information query on transaction details of Taiwan's foreign currency live deposit account, balance of fixed deposit account, historical credit card bills, consumption details, etc., and create one-stop integrated services for customers.

        In order to realize the expectation of Thomas Chou president when Far Eastern International Bank established the digital finance business group five years ago: "to create a new digital finance bureau that is leading the industry and with the most substantial benefits", over the years, under the leadership of vice president Dai, the digital finance business group has been striving to implement the development axis of "pragmatic digital finance" and deeply cultivate the "customer experience optimization, customer service innovation and customer service innovation" Digital financial service process and new business model are the three major aspects. We not only cooperate with the group's related enterprises to develop digital financial services, but also take community finance as the core. We have successfully shaped the digital image of the sub brand Bankee community bank, launched many innovative services in Taiwan, and won fair certification and awards from third-party organizations. At the same time, we also cooperate with new technology companies to expand digital applications, enhance the service quality and enhance the service quality Scene finance, building a financial ecosystem, has won the recognition and trust of customers and partners. It not only successfully develops many new customers, but also increases the adhesion of existing customers. However, the road of digital transformation has just begun. In the future, Far Eastern International Bank's digital finance team will continue to work hard to meet consumers' demand for mobile finance and truly achieve "banking in your hand, anytime, anywhere"!

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