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06.2021 Group Briefing

Guided by Wu Pao Chun, President Nancy Hsu made bread.

Far Eastern Department Store /
370E0300
        On April 27, wubaochun Maifang store opened its first experience store in Taiwan at B3 of Xinyi A13 in Far Eastern Department store. Far Eastern Department Store Nancy Hsu president specially attended the opening ceremony and played baking with his own hands.

        Nancy Hsu president pointed out that when making bread in the experience shop, consumers can use it at one time without materials preparation and equipment. In addition, according to the survey of "bake your own club", the age group who are interested in making bread is about 19-30 years old. The main customers are 19-25 years old, and most of them are women. For them, such learning is a part of life, entertainment and social interaction.

        "Wu Baochun makes it by himself" is different from the general DIY bakery classroom. It focuses on the DIY experience of "Baochun style bread". Five types of bread will be launched, including the internationally award-winning bread, such as fermented longan, litchi rose and Meiyin tea. In order to shorten the original processing time of European bread from 4 to 5 hours to 2 hours, Wubao spring wheat shop specially developed frozen dough to make the dough quality more stable. Even novice DIY can bake international bread.

        In addition to making bread, Wu Baochun's "make it yourself" experience store, combined with the unique Italian professional domed pizza kiln, launched DIY experience of 3 salty and 2 sweet ready to bake pizza. Through the process of selecting crust, filling and purchasing additional materials, consumers can create their own pizza flavor.

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