A. Mart embraces consumers in an all-round way.

        Affected by the COVID-19, the global consumption pattern has changed, and people's demand for "virtual services" is more than ever due to the reduction of outdoor activities. A. Mart is considerate to consumers. In addition to expanding cross-border cooperation with e-commerce platforms, delivery providers and affiliated enterprises, it launched the first " honor the dead" service on Zhongyuan Festival and developed the LINE group purchase community instant interactive service, made layout of the new retail business model in all-round way, targeting at all consumers, and participated in green marketing and social welfare ESG to continue to expand the brand influence.

        Integrating virtual and real OMO to meet customer needs

        In response to the advent of the new retail era, A. Mart plans a complete OMO(Online-Merge-Offline) strategy to integrate online and offline complete services to meet the immediate and diversified needs of consumers. It is expected that from the end of 2021, the POS system will be fully updated. As the heart of A. Mart's retail business, in addition to improving the checkout speed, self-service checkout services will be integrated in the future, it will be more convenient for customers. And with the upgrade of app to version 2.0, it can further realize virtual service functions such as electronic membership tickets, pick up online pre-sale at any store, electronic points, and it can combine with Happy GO PAY, letting customers enjoy service in all-round way. The comprehensive electronic upgrading can also reduce the waste of paper. Online pre-sale can also reduce the generation of carbon footprint and implement green marketing.

        This year's epidemic has made life difficult, and we should pray on Zhongyuan Festival! A. Mart is considerate of the consumers who wish to pray but fear to gather. It pioneered the " honor the dead" service and has become the only designated cooperation channel for the national historical site" Lugang Mazu Temple", which has been established for more than 400 years. A. mart sent the "peace blessing box" ordered by consumers to Lugang Mazu Temple, and then Lugang Mazu Temple hosted the celebration. After the ceremony, consumers can choose to send the offerings home or donate to the disadvantaged groups. Innovative online and offline integrated services can not only prevent epidemic and express sincerity, but also choose to make contribution to public welfare at the same time.

        In addition, in order to make the interaction between stores and customers more rapid and real-time, A. Mart has newly developed the " LINE group purchase community ", which provides interactive services such as exclusive commodity discounts, online booking and pick up at stores, commodity consultation and so on. Since the epidemic becomes more serious, the utilization rate of the community by customers has increased significantly, and the distance between customers and the store has become closer.

        At the same time, A. Mart also strengthened cooperation with e-commerce platforms to enable consumers to finish "one click shopping". Taking the "618 Shopping Festival" in the middle of the year as an example, A. Mart joined hands with the shopee to offer limited time discounts and subsidies, which successfully attracted the eyes of the "young generation" and achieved more than 7 times of the performance growth.

        In line with the epidemic prevention policy, people try their best to reduce the times of shopping and the service of fast delivery to home has become one of the ways for many families. A. Mart expanded its cooperation with foodpanda this year to provide delivery services for people's livelihood supplies, with more than 5000 pieces of commodities, and successfully attracted young customers who like to try new things. After the epidemic alert was raised to level 3, children were suspended from classes and schools but studied at home. What to eat for breakfast every day has become a difficult problem for many families. A. Mart baking team specially created a "epidemic prevention bread package" for parents who are inconvenient to go out, which is sold exclusively on the delivery platform, so that everyone can taste fresh bread without going out.

        Big data analyze the interaction with members to build A. Mart's local life circle

        The "Hypermall 3.0" Shuinan store in Taichung City was just open in 2020, it is a brand-new store of A. Mart. It not only provides family shopping and life experience, but also works with HAPPY GO, Far EasTone Telecommunication, Far Eastern International Bank and the group's retail planning headquarters to create a local life circle for Taichung city consumers.

        Data is "invisible new oil". A. Mart cooperates with affiliated enterprises to develop new fields of data application. It integrates with the big data of the bank and makes cross comparison of the consumer behaviors. It jointly launched Far Eastern International Bank cardholder exclusive activities, and jointly promote marketing with Ding & Ding management consultants to jointly promote mobile payment, so as to improve customer adhesion, and increase the proportion of non-cash payment and reduce the risk of customer contact. In addition, A. Mart also relies on the NBD (Negative Binomial Distribution Model) newly developed by consultant Li haozheng of retail planning headquarters to predict customers' future activity and possible repurchase behavior for more effective customer communication.

        Aiming at public service and green marketing to invest in ESG

        Since May 2021, the epidemic situation in Taiwan has become more severe. In order to be considerate of the hard work of medical staff working in the fast screening station under the scorching sun, A. Mart and HERAN sponsored 17 mobile air conditioners and 7 fans (with a total market value of nearly 500000 yuan) in Far Eastern Memorial Hospital to provide a more comfortable working environment for front-line medical care.

        A. Mart not only cared about medical staff, it also launched the "cherish food and send love" project, promoting three food packages with value of 520 yuan, and it invited people to care for the disadvantaged children in Taiwan by subscription. Since 2016, more than 1 million yuan of materials have been raised and sent to the homes of poor school children through Andrew's food bank. At the same time, people have been invited to subscribe for new year dishes and zongzi during the Lunar New Year and Dragon Boat Festival for six consecutive years, so that the disadvantaged groups can spend the festival warmly.

        In order to reduce greenhouse gas emissions and practice the new trend of sustainable environmental protection, energy conservation and carbon reduction, A. Mart actively arranges electric vehicle charging stations in the store parking lot. In addition, Banqiao Nanya store gives priority to the introduction of FET electric vehicle intelligent charging pile service, Taichung Shuinan store has also set up Tesla super charging station and FET charging pile to meet the needs of more electric vehicle owners. In addition to using electricity, A. mart is also engaged in energy-saving power generation. Since last year, Tainan store has built solar photovoltaic power generation equipment on the roof, which can generate 730000 kWh and reduce CO2 emissions by 398 metric tons. Taichung Shuinan store is also expected to be completed in 2022.

        On the other hand, A. Mart Tainan store cooperated with Fanlicheng Co., Ltd., a local brand in Tainan, to introduce ECOCO, an exclusive 24h flagship intelligent resource recycling machine in Taiwan. It integrates the concepts of eco (environment) and coin (currency). As long as customers recycle bottles and cans, they can get environmental protection points, so that resources can become daily fun forever.

        A. Mart not only uses data to develop a new cooperation model between sales and customer experience, but also continues to expand its brand influence by caring for local and social welfare ESG, and practice care for every customer step by step.

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