The English version is AI translated.


05.2022 Cover Story

Progress at Timely Manner, Grow Together in Friendly Minds

FE SOGO Department stores / Sophia C.W. Huang Chairman

        Among the many songs written by the famous musician Antonin Dvorak in the 19th century, there is a group of "Gypsy songs" written in the local traditional dialect of the Czech Republic. Among them, the fourth song "the song taught by my mother" has the most beautiful melody and is the most widely spread, which makes people moved. Listening to this song in the glorious may full of maternal love will always bring ripples of missing your mother.

        In May, in addition to mother's day, there are labor day and nurse's day; The objects of these three festivals -- women, employees and front-line medical staff -- are the most important stakeholders in the fight against the epidemic in the past two years. The department store is precisely a labor place and consumption field with women as the bulk; Most of our colleagues are women, and most of our customers are women. Therefore, "taking care of colleagues", "caring for customers" and "protecting the earth" in response to the carbon reduction trend in recent years are the three major aspects for Fe SOGO Department stores to pursue sustainability.

381F01       Take care of employees: fight the epidemic with one heart and give vaccine rewards


        During the epidemic period, Fe SOGO Department stores is committed to giving employees "peace of mind". The first thing is not to reduce wages and benefits. It is hoped that all employees can survive the epidemic period safely in their jobs. From May to August 2021, the department store industry fought hard, and we were also affected by the epidemic. The cumulative annual performance was ntd4.2 billion (IFRS), a decrease of 1.53% compared with 2020. However, the initial estimated profit increased slightly, and the year-end bonus was paid as usual. From January 2022, the whole staff was raised by about 4% to boost the morale of employees.

        At the same time, department stores belong to an industry with a busy flow of people. Since 2020, Fe SOGO Department stores has formulated special epidemic prevention guidelines for the department store industry in accordance with the specifications of the CDC. A total of 12 epidemic prevention guidelines will be formulated in 2020, compared with 13 in 2021; With the rapid change of the epidemic situation, it is necessary to adopt new epidemic prevention guidelines in response to the new norms every month, and quickly let all colleagues and branches in Taiwan adopt them. In order to increase the epidemic resistance of employees, a vaccination reward policy has been put forward since July 2021. Each dose of vaccination can be rewarded, and three doses of complete vaccination can be rewarded with NT $2500, so as to encourage colleagues to protect themselves, their families and customers. By the end of 2021, the rate of two doses of vaccine had exceeded 90%.

        Care for customers: hold epidemic prevention meal competition and promote healthy diet for epidemic prevention at home

        Since 2007, Fe SOGO Department stores has held the "Far Eastern Group Catering talent competition" for 12 years. It has assisted Taiwan to cultivate nearly 2000 catering elite soldiers, and has won the "vision Corporate Social Responsibility Award - Model Award". The covid-19 epidemic broke out in the past two years, threatening the health of the whole people, and the eating habits of Chinese people have changed from "eating outside" to "cooking themselves"; In order to promote "healthy diet" to the public, Fe SOGO Department stores has changed the competition system originally aimed at the catering industry into the "Fe SOGO Department Stores epidemic prevention meal competition" for the whole people. Through the competition, self cooking health management is promoted to enhance the immunity of the whole people!

        All ages are invited to sign up for the competition, and nutritionists, gourmets and the National Health Foundation are invited to jointly promote "healthy diet" during the epidemic. In addition to holding the event, it also expanded the influence of the event results, transformed the recipes of the superior cuisine into the main cuisine of the popular restaurant of Fe SOGO Department stores, and shared the epidemic prevention results with stakeholders. The works of the award-winning plain chef in 2020 were exclusively sold in the popular restaurants of Taipei Zhongxiao hall, Fuxing hall and Dunhua hall in Fe SOGO Department stores from April to September 2021, setting a precedent for department stores.

        This activity is also an attempt to eliminate hunger. Fe SOGO Department Stores held a public welfare banquet for the tail teeth and invited fund for vulnerable cases of children and families to enjoy healthy dishes made with the concept of superior cuisine. In order to support sustainable agricultural development, the finalists let the contestants choose food materials from the B2 fresh Mart supermarket of zhongxiaoguan, which helps small farmers. In addition, the competition highlights the value of catering. Catering practitioners affected by the epidemic regain their enthusiasm for catering through participating in the competition, give positive energy to the depressed catering industry and accompany them through difficult times.

        Not only that, Fe SOGO Department stores also held an essay competition for epidemic prevention meals. Between the lines, this seemingly icing on the cake event in the eyes of others actually brought warmth and healing to many consumers and contestants.

        When a contestant filled in the award-winning receipt, he attached a small card, which was written in Juan Xiu's handwriting: "if your company (SOGO) had not held such warm, healing, rich and diverse activities, I would not have been able to do it (submit the godmother's signature cuisine)! Thank you for holding meaningful activities to comfort me with the warmth of food during the period of worrying about the epidemic.".


381F03        Protecting the earth: carbon reduction of old buildings was affirmed and won the "honorary environmental protection enterprise award" of environmental protection administration

        As urgent as the epidemic, but we can't see the end of the fight is the protection of the earth, and this war to deal with the warming of the earth may continue to our next generation and the next generation, never ending.


        Under such an opportunity, Fe SOGO Department Stores launched SOGO sustain. Good things are easy to choose. It strictly selects sustainable commodities. Through the regular issuance of monthly magazines, Fe SOGO Department stores recommend sustainable commodities that take into account the common good of society and friendly environment to customers, and educate consumers to meet contemporary and immediate needs without sacrificing the rights of the next generation; And customers can also decide what kind of future we will have through consumption.

        After Fe SOGO Department Stores obtained the first "carbon label" of department store retail service industry in 2015, the future department store and retail industry can use our PCR to calculate carbon emissions. Based on the three aspects of "energy resource integration", "green marketing" and "environmental education", we actively create a green operation culture and practice the goal of sustainability. The brilliant achievements made Fe SOGO Department Stores win the silver award or above of the "National Enterprise Environmental Protection Award" for three consecutive years. In 2021, it was awarded the "honorary environmental protection enterprise award". It was praised at Taipei presidential palace and delivered a speech on behalf of the winning enterprises, setting a precedent for department stores!

        I remember that when the National Enterprise Environmental Protection Award entered the second stage of the selection in 2021, the evaluation from the environmental protection administration said that the representativeness of Fe SOGO Department stores is to continuously save energy and reduce carbon without the restriction of old buildings, which brings inspiration to Taiwan enterprises. The judges believe that the outstanding environmental performance of Fe SOGO Department stores is to promote green supply chain and green marketing, join hands with catering counters to promote "green restaurants", and set up solar case fields on the roofs of Tianmu store and Hsinchu store.

        Join hands with catering counters to promote the "new era of food utensils": the environmental protection administration has ordered that PVC should be banned from food containers nationwide since November 2022. However, Fe SOGO Department Stores led Taiwan in banning disposable and meinaipan tableware as early as 2017 to help store transformation. Not only do people feel at ease, but also because of this vision, restaurant operators can adjust to carbon reduction issues as soon as possible. In 2021, Fe SOGO Department stores also actively joined hands with catering counters to practice sustainability, leading all department stores and promoting green restaurants. By the end of January 2022, of the 85 restaurants in Fe SOGO Department stores, 81 have passed the green restaurant certification, that is, 95% of the restaurants are green restaurants, and the others who fail are new to the catering counter, which remains to be tutored or further checked by the official.

        Promote electronic gift certificates, and save more than two E.Sun banks: in order to reduce resource consumption, in addition to continuously promoting non cash payment, Fe SOGO Department stores is also committed to electronizing gift certificates, coupons and coupons printed on paper in the past. After the comprehensive update and upgrading of Fe SOGO Department Stores app, the most frequently used coupons and coupons will be electronized in 2020, It eliminates the time and labor cost of queuing up for customers in the past, and saves a lot of paper. Over the past seven years, we have issued more than 2 billion electronic gift certificates, and the paper gift certificates replaced can be piled up to produce more than reached the height of two Yushan (Jade Mountain).

        Fe SOGO Department Stores promotes sustainable bottom up spirit

        Although Fe SOGO Department stores is not a listed company, it will independently publish the enterprise sustainability report for eight consecutive years. So far, it has won 108 CSR related awards at home and abroad. We have set many domestic first records, whether it is the first department store in Asia to obtain carbon label and carbon reduction label, the first department store in China to pass the ISO 45001 occupational safety and health management system certification, etc. the affirmation of many awards has become the driving force for Fe SOGO Department stores to make unremitting efforts on the ESG Road, and it is also the index by which we ask all departments to examine ESG DNA.

        The early promotion of CSR by Fe SOGO Department Stores belongs to the form of top-down. However, with the promotion of corporate social responsibility and corporate sustainability, colleagues are more and more grounded and often have innovative proposals. In 2021, Fe SOGO Department Stores held a workshop on ESG sustainability strategy above the department level, and incorporated some proposals into the sustainability blueprint of the company, which is the display of bottom up.

        This year, Fe SOGO Department stores will also add "ESG innovation proposal award" to encourage colleagues to make proposals; At the same time, the "reverse tutor" course was developed and named "cheers!", In addition to the meaning of bottom-up culture given by bottom-up cheering in English, it also symbolizes easy and harmonious communication between generations.

        If you go the right way, you are not afraid to go far

        Recalling the loneliness that Fe SOGO Department Stores felt when promoting CSR and ESG concepts, I often told myself and my colleagues in the hardest communication period: "if you go the right way, you are not afraid to go far." "If you know this is a right and good faith, please stick to it, because these two parallel lines always meet, and you must prove that you are right."

        Mahatma Gandhi, the greatest political and spiritual leader of the 20th century, once said, "the future depends on what we do in the present". In 2021, Fe SOGO Department stores has launched an inventory of TCFD (task force on climate related financial disclosures, task force on climate related financial disclosures (TCFD)). It is expected that relevant disclosures will be made in the 2021 enterprise sustainability report published this year, and the disclosure degree of TCFD will be increased year by year. In the future, it is planned to join the international initiative before 2025 and form a retail net zero alliance with suppliers and counters to gradually move towards net zero.

        Fe SOGO Department Stores pursues environmental sustainability, social integration and corporate governance. When we develop the company's vision in 2020 to meet future challenges, we already know that "sustainability" is the road that SOGO, now 35 years old and 70 years old, will continue to take! Because our vision is "a retail benchmarking enterprise that keeps pace with the times, is friendly and friendly, and provides the public with a comprehensive fashion life experience".




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