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03.2024 Cover Story

Comprehensive effects support the layout of Far Eastern Electronic Toll Collection in the "car ecosystem" and take it to the next city

Far Eastern Magazine / Editorial Room
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403060101        I believe many drivers have faced such a dilemma: one is hard to find upon entry, and they have to search for payment machines and queue up to pay when they leave, wasting a lot of time invisibly. In order to address the pain points of consumers, Far Eastern Electronic Toll Collection has teamed up with Far EasTone Telecommunications and the Group's Integrated Efficiency and Retail Planning Headquarters to launch a mine action for the parking experience!

        403060104        Alliance with Far EasTone Telecommunications to Expand Parking Business Territory

        Far Eastern Electronic Toll Collection is best known for operating electronic toll collection services on highways, but perhaps you may not know that high traffic concentration parking lots are also its focus of construction. In addition to providing automatic parking fee withholding services for private parking lots, we also hope to further participate in the collection business of public parking lots, especially the fee collection service for public parking lots in Taipei City, which is seen as a key step in expanding the parking industry.

        However, due to the Taipei City Government's desire to fully promote the "pay. taipei" payment method, it is required that operators of parking lot collection services must have the qualifications to participate in the "pay. taipei Smart Payment Platform" project and a variety of collection application projects. However, Far Eastern Electronic Toll Collection's main business - ETC business - adopts the BOT method, and the government regulatory authorities have strict restrictions on ETC extension business, We can only engage in parking related business and cannot operate other collection projects. Fortunately, our group partner, Far EasTone Telecommunications, provided strong support from Austria, with qualified Far EasTone Telecommunications as the main applicant. We collaborated with Far Eastern Electronic Toll Collection and successfully convinced the competent authority to obtain the qualification for collecting fees from public parking lots in Beishi.

        The project team collaborates with each other, and Far Eastern Electronic Toll Collection fully leverages its IT technology advantages and management experience in parking lot areas, integrating personalized parking services into the public parking system, allowing bilateral members to easily grasp the number of parking spaces and parking rates in each parking lot, saving time and effort in finding parking spaces; Far EastTone Telecommunications has invested resources in operations, marketing, and actively promoted the message that bilateral members can roam the parking lots of the two companies in cooperation in both directions, attracting more potential users to use this service. In addition, customer service has efficiently solved customer problems, adding a lot of color to the parking experience of Far Eastern Electronic Toll Collection users; In addition, after the integration of the accounting resources of the two companies, the accounts can be updated in real-time, while ensuring a seamless payment process. Members do not need to spend time waiting when they appear, not only can they enjoy a high-quality parking experience, but also contribute to the promotion and application of subsequent withholding services.

        Joining Hands with Department Stores to Enhance Shopping Mall Parking Experience

        In addition to the difficulty of parking on urban roads, the parking problem in department stores has also been a headache for many people. Due to limited parking spaces, consumers often have to patiently queue up to enter. After purchasing, they carry large and small bags, go to the service desk to obtain a parking discount, and then queue up in front of the payment machine to pay.

                The Far Eastern Electronic Toll Collection team, which is committed to providing smart and green transportation services, has recognized market demand and immediately started planning solutions. The first step is to target the department stores under the group. However, currently, most shopping malls have established vehicle identification systems. Taking Far Eastern Department Stores, FE SOGO Department Stores, A.Mart Mass Sales, and Far Eastern Big City Shopping Malls as examples, there are 10 parking lots operated by 6 businesses, and the compatibility and integration between the systems are very complex. In addition, the main purpose of operating parking lots in shopping malls is to serve customers, not for profit, Therefore, the motivation for switching parking systems is not high.

        In order to solve the problem of horizontal integration in retail, Far Eastern Electronic Toll Collection has invited the Group's Integrated Efficiency and Retail Planning Headquarters as the project leader. Through open and transparent communication channels, they have gained a deep understanding of the technical specifications and needs of various system operators, and jointly researched the best integration method. The Group's Integrated Efficiency and Retail Planning Headquarters has also fulfilled their expectations and demonstrated excellent project management and communication skills, Effectively coordinating the work of all parties, successfully integrating the systems of six manufacturers without switching devices, and importing the Far Eastern Electronic Toll Collection parking automatic withholding service.

        In the process, the Far Eastern Electronic Toll Collection team considered that the department store is usually located in the commercial essence area, belonging to a high flow of people and vehicles, and must quickly guide the flow of vehicles in and out. In addition, the store needs to provide discounts for parking fees, so it is specially designed to push a podcast based service notice to remind consumers of consumption discounts, and automatically launch a parking fee integration balance withholding before customers leave, Eliminate the time spent queuing up for payment on-site, allowing members to easily leave the venue. As for the frontline colleagues in department stores, they are the most powerful ambassadors for promotion, providing enthusiastic assistance and answering questions, making consumers feel the care and dedication of the store, and thus attracting more users to use this convenient service.

        Far Eastern Electronic Toll Collection and related enterprises have collaborated to leverage their respective strengths and successfully expanded the group's parking business. From August 2022 to December 2023, the number of service vehicles in public parking lots in Beishi reached 3.1 million, far exceeding that of various telecommunications or financial parking agents, becoming the number one agent in terms of collection volume; In the department store section, a total of 1.5 million trips throughout the year were using fast in and out services, which not only optimized the consumer experience but also improved the service quality and parking space turnover rate of the mall, making it the best embodiment of the group's comprehensive efficiency!

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