Far Eastern Group shines brightly, children enjoy happiness

        Far Eastern Group Shangri La in Taipei has teamed up for the first time with the Broadway musical "Chocolate Adventure Factory" to transform the restaurant into a dreamlike dessert kingdom. On November 28th, the grand "Ya Tung Department Store Christmas Tree" lighting ceremony was held, with the theme of "Love in the World, Hope Together". Mayor Jiang Wan'an of Taipei City and Chief Secretary of Section Zhen Guoqing of the Ministry of Foreign Affairs were invited as the main guests to light up the 40 foot dazzling Christmas tree together with Far Eastern Group's Innovation Director Xu Guoan and more than 30 foreign diplomatic delegations. In conjunction with the lighting ceremony, the restaurant has launched a limited edition "Chocolate Bear Wishing Card" public welfare fundraising campaign, with all funds donated to the "Angel Heart Family Social Welfare Foundation".

        On November 28th, Far Eastern Group Shangri La in Tainan also held a grand "Christmas Lighting Ceremony and Concert", inviting the Tainan City Citizen Symphony Orchestra to kick off the Christmas season. With "light" as the core image, they created a giant Christmas tree and an immersive sea of lights, symbolizing blessings and New Year's prospects with warm light.

        Far Eastern Department Stores in Zhubei will create a 7-meter-high "Romantic Christmas Tree" for the first time this year. On November 7, 2025, they will hold a Christmas charity lighting ceremony called "Starting with Christmas Lights for Dreams", and simultaneously launch the "One Raise, One Shoe, Thousands of Miles" campaign, calling on the public to donate new sneakers and bring warmth to Wufeng Elementary School and Jinping Elementary School in Hsinchu County, accompanying children to bravely pursue their dreams.

        On November 4th, the Hualien store also held a lighting party, starting the 13th year of the Christmas "Monster" series of adorable Far Eastern Department Stores Christmas City activities with the super cute "Big eyed Tree Monster". At the same time, it joined hands with the Hualien Fund for Children and Families to launch the "Star Wish Gift Adoption" public welfare project, collecting gifts for 200 children and lighting up the Christmas memories belonging to Hualien.

        Far Eastern Department Stores in Hsinchu City has collaborated with the Social Affairs Department of the Hsinchu City government for the 11th time to hold the "Passing on Love and Sending Happiness" Christmas Wish Adoption Event, inviting people to transform into "Santa Claus" and bring the warmest Christmas to children through a blessing card and a thoughtful gift.

        FE SOGO Department stores once again teamed up with the Maria Social Welfare Foundation to encourage people to participate in the "Wishing Box" activity at the Zhongxiao Hall from November 21 to December 8, claiming wish cards from children of the eight major social welfare groups. FE SOGO Department stores will assist in matching, integrating, and delivering the blessings to children in need; From December 1 to 31, consumers were invited to donate 150 happy purchase points through the App, and the collected points were donated in full to the Maria Foundation's "0-3 Year Old Very Early Childcare Service Plan".

        On November 1st, Big City Far Eastern Big City Shopping Malls teamed up with the Social Affairs Department of the Hsinchu City government for the 11th time to launch the "Wishcard Dream Project", inviting people to light up the warmest glow of Christmas for children; On November 15th, a Christmas tree lighting ceremony was held, with the theme of "art shines". The event invited the awe inspiring "acoustic percussion band" to kick off, followed by a wonderful performance by the world champion "Houlong Elementary School Bell Pulling Team". At the same time, the three-year NTD 1 million funding plan for Houlong Elementary School Phase One was announced to support young students.

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