01.2026 Group Briefing
Big City celebrates its anniversary with a record breaking 12 day business performance, surpassing NTD 3.2 billion
Big City Far Eastern Big City Shopping Malls / Zeng Yunting

 The highly anticipated anniversary celebration of Big City Far Eastern Big City Shopping Malls came to a perfect end on December 8, 2025, with overall performance exceeding the expected target of NTD 3.2 billion (including FE SOGO Department stores in Hsinchu), a growth of 6% compared to the same period last year, and a significant increase in customer numbers. The total number of vehicles entering the market exceeded 200000, successfully filling the last puzzle of annual revenue.This year's anniversary celebration of Big City Far Eastern Big City Shopping Malls continues to see growth in performance, with the key being the continued introduction of peach, bamboo, and seedling products as well as exclusive brands across Taiwan. By the end of November 2025, over 1300 square meters of renovation projects will be completed, and exclusive limited edition products will be launched in collaboration with major brands, sparking a frenzy of buying. In addition, feedback is provided through precise customer analysis, combined with the "12 samples in 12 days" strategy, which effectively stimulates customers' consumption potential and enhances shopping satisfaction.
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