FE SOGO Department stores held the "FE SOGO Department stores Hometown Cuisine Competition" this year, with the theme of "Rishan Caspian Sea, Hometown Ten Year Flavor". Participants were invited to choose seasonal local ingredients, respond to the "Clean Green Life", present local customs and connect with hometown memories, convey the taste of love, and attract a total of 168 teams to register.

FE SOGO Department stores have demonstrated outstanding performance in the field of smart retail, and have partnered with counter partners to save energy, demonstrating their commitment to environmental protection and social responsibility. They have been awarded the "2024 Internet Intersection Star - Department Store Retail Category - Leading Innovation Award" by the well-known online platform "Internet Temperature Gauge".

At the end of 2024, which is also the time when points expire, HAPPY GO will launch four major point redemption activities from now until December 31st, encouraging cardholders to maximize the value of their points on various channels.

HAPPY GO has launched the "Hsinchu Sports Purchase Health HAPPY GO" activity. As long as you upload and walk more than 5000 steps on the same day, you can receive 10 HAPPY GO points. If you upload for more than 7 days, you will have the opportunity to receive 10000 HAPPY GO points or department store coupons.

HAPPY GO Ding&Ding Management Consultants held a "Thank You for HAPPY GO 20th Anniversary" party on October 25th, announcing the launch of the "20th Anniversary Ubiquitous Redemption Maximum" activity from now until December 31st. They also planned a "membership grading system" to allow members of different levels to enjoy discounts.

The annual finale shopping event "FE SOGO Department stores 37th Anniversary Celebration" will be held from now until November 18th, On November 4th, Far Eastern Group's Douglas Hsu enthusiastically stood on the platform, leading employees to cheer and promote the event together with Sophia C.W. Huang Chairman.

The TITAS Taipei Innovative Textile Application Show will be held from October 15th to 17th at the Taipei Nangang Exhibition Center in Taipei. Far Eastern New Century Corporation's exhibition venue design this year is inspired by the 2024 Paris Olympics, showcasing a variety of environmentally friendly international event jerseys, as well as award-winning fabrics and innovative ready to wear products, becoming the biggest focus of the event.

FE SOGO Department stores and China Trust Commercial Bank announced on October 8th the joint launch of the "China Trust FE SOGO Department stores co branded card", bringing consumers a new payment experience. Applying for a card approval can simultaneously promote to the three major members, apply for quick approval of card binding, and other multiple benefits.

FE SOGO Department stores in Zhongli held a Mid Autumn Festival charity event to raise mooncakes, diapers, and donations for The Garden of Hope Foundation in Zhongli, accompanying abused women and children to celebrate the holiday together. Volunteers from the Hsinchu store went to the Ren'ai Social Welfare Foundation to assist in reorganizing the environment and cleaning the windows, which was highly praised.

The Taipei City Government held the "2024 Taipei City Zero Carbon Benchmark Award" ceremony on September 30th, Far Eastern Group affiliated enterprise New Century InfoComm Tech, Far Eastern Department Stores Xinyi A13, FE SOGO Department Stores Tianmu Store, Yuan Ding (Ya Tung Department Store Building), won a total of 4 awards and received high recognition.