Modern students must possess innovative consciousness, innovative spirit, and innovative ability to cope with the ever-changing social competition and the impact of generative AI. The vast majority of these "innovative abilities that can be carried forward" need to be achieved through school education.

On April 28th, Big City Far Eastern Big City Shopping Malls celebrated their birthday with joy. Chairman Li Jingfang stated that as we enter our 13th year, Big City Far Eastern Big City Shopping Malls will continue to give back to consumers with innovative thinking, combining digital technology and physical activities.

The FE SOGO Department stores have held the largest small-scale agricultural exhibition in Taiwan for six consecutive years, with three small markets from Yunlin appearing at the Fuxing Hall from April 18th to 21st; Zhongli store and Kaohsiung store also held small-scale farmer market activities from April 20th to 21st; Hsinchu Store and Zhongxiao Hall are planning second-hand book fundraising activities.

To welcome Mother's Day, the FE SOGO Department stores in Zhongli organized a "Police and People's Love Blood Donation Event", and also collaborated with Yuan Ze University to hold a "Warm May Love, Yuan Ze University to Spread Love" event. Volunteers also went to the True, Good, and Beautiful Social Welfare Foundation to accompany the intelligently disabled people to complete Mother's Day handmade roses and packaging.

The 20th Far Eastern ESG Enterprise Sustainability Award ceremony was held on May 2nd, and four affiliated enterprises under Far Eastern Group won a total of 7 awards. The number of awards not only ranked first in the entire Taiwan group, but also surpassed the group for six consecutive years.

With the rise of health awareness in recent years, more and more people are joining the ranks of sports and fitness. Do you also want to join the "Active Generation"? Come and take a look at the fitness secrets of domestic and foreign athletes!

On April 2nd, FE SOGO Department stores and the high-end bedding and lifestyle boutique brand "Kuangting Aesthetics" held a public welfare press conference on "Kuangting Weaving Love for Ten Years" at the SOGO Loyalty Hall, announcing that all sales of "Kuangting Love Pillows" will be fully donated to the Sunshine Social Welfare Foundation after deducting necessary expenses.

The FE SOGO Department stores in Zhonglidian actively implement environmental sustainability, and for the third consecutive year, they went to the Xucuogang Wetland in the park for beach cleaning. Colleagues picked up garbage to maintain marine ecology and enhance environmental protection knowledge, making the earth cleaner.

By the end of May, the tax payment deadline has passed, and HAPPY GO has launched three major activities to save cardholders, including the cardholder exclusive tax payment activity on the HAPPY GO iMoney platform, weekly shopping vouchers available for app members, and the HAPPY GO Joy Coupon launching a five fold promotion.

Mother's Day is approaching, and from today until May 12th, HAPPY GO will launch a "COACH Theme Zone" double discount activity. In addition, from now until May 14th, a brand new "Mother's Day Zone" will be created for the first time. As long as you place an order in the zone, you will have the opportunity to win 10000 HAPPY GO points.