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06.2019 Group Briefing

Long-term devotion in children's care. Pacific SOGO Department Store funded 242 disadvantaged school children for eight years

Pacific SOGO Department Store Department Store / Xu Wanyun

        On April 20, the 8th "SO GOOD Good Kids and Youth Model" was held in Pacific SOGO Department Store. Twenty-three disadvantaged children from cold, sick and frustration all over the country gathered to share their perseverance and touching life. With the theme of "My Positive Energy", this year's awards were won only for severe spinal muscular atrophy patients who interact with the outside world by eye gestures, girls with natural cleft lip and jaw to eyes, and novelists who bravely broke away from the fetters of autism. Pacific Pacific SOGO Department Store Department Store and Pacific Chongguang Social Welfare Foundation Huang Qingwen Chairman encourage students to retain positive energy and become better themselves through their own experience.

        Pacific SOGO Department Store has long invested in children's care and continued to play the public role of "building public welfare bridges by means of public access and leading to M-type dialogue between the two sides". Since the first "SO GOOD Good Kids and Adolescents Model Selection and Praise" was held in 2011, it has been the only model selection activity for vulnerable children in Taiwan Department Store. It has awarded 242 school children, promoted 20 presidential education awards and invited 37 celebrities to cheer up for school children, so that the model of upward adversity can be seen, encouraged and further felt. Move more people. Pacific SOGO Department Store has been awarded the Asian Responsible Enterprise Awards for Social Welfare Development by the Asian Chamber of Commerce and Industry for its advantages of access and brand. The "Young Model" has also carried out SROI and evaluation activities. The benefit of the activity is 10.18 yuan, which means that every input of 1 yuan cost can create a positive influence of 10.18 yuan for stakeholders.

        This year's "SO GOOD Good Kids and Adolescents Model" takes "My Positive Energy" as its theme. Huang Qingwen Chairman shares his own experience and quotes the philosopher Epicurus as saying: "It is not the event itself that brings pain, but our view of the event. "Encourage students to maintain a confident, positive and positive attitude, make themselves a better person, and infect more people with optimism, vitality and happiness. At this year's awards ceremony, Pacific SOGO Department Store invited children's idols: Mayor Ke Wenzhe of Taipei and brother Lin Zhisheng of CITIC to cheer their children on VCR. Zeng Yuchen, a lip-and-jaw singer whose theme song is popular in the streets and alleys of the Universiade, also participated in the ceremony, offering a beautiful voice to brave setbacks to life. A young model of challenge.

        Mayor Ke Wenzhe thanked Pacific SOGO Department Store for organizing such meaningful activities for many years. "Make the popular channel become a public welfare platform, attract more people to care about Taiwan's education, Taiwan's children's welfare, and let more people gain courage and positive energy on these children who have gone through hardships and blossomed their lives." Quantity. Lin Zhisheng, the elder brother of CITIC Brothers Elephant, encouraged the rare sick children who liked baseball as well: "All the successes came out step by step, with only accumulation and no miracle. "

        The SO GOOD Model for Good Children and Adolescents Award is sponsored by Pacific SOGO Department Store Department Store, Pacific Chongguang Social Welfare Foundation, Ding & Ding Management Consultants Joint Marketing, Home Support Foundation, Sunshine Social Welfare Foundation, Rochev Craniofacial Foundation and Rare Disease Foundation. For large-scale non-governmental public welfare grant activities for kindergartens and elementary school children throughout the country, the grants are not classified. Primary schools and social welfare institutions in all counties and cities can recommend children with cold, disease or physical and mental disabilities who are in adversity upwards. This year's "Jury Special Award" was awarded to Zheng Li-ning, who suffered from rare diseases and communicated with the outside world only by eyeballs and gestures, but was able to grasp learning opportunities and bravely express himself; Xu Jingwei, who showed self-confidence and courage despite innate defects, showed no fear of the outside world; Xu Jingwei, who worked hard to learn and autism. Wang Liangkai, who coexists, constantly overcomes fear and bravely goes to the crowd.

        Apart from praising the role models of disadvantaged and upward adolescents, Pacific SOGO Department Store has set up the "Warmhearted Guardianship Award" to recognize the input and care of front-line teachers and social workers for disadvantaged children. This year, the award-winning group is Chiayi Co., a remote school with fewer than 50 students, which actively leads students to broaden their horizons. Unty and Shun Guo Primary School, and Taichung City North China Primary School, which promotes positive learning energy and shows concern for and pluralistic support for children.

        Since 2016, Pacific SOGO Department Store has joined hands with volunteer teachers of visual arts specialty (National Super Teachers'Judgment Award, Nebula Education Award, Model Teachers) - Teacher Li Yingjie, Xinguo Primary School, Zhanghua Bridge, New Artist Award, Taoyuan Shimen Primary School, Guming). Teacher Cang) launched a "Star Plan to House Public Welfare" project for young models who like painting, so that art teachers can go to school children's homes and accompany them to paint their dreams. This is a public welfare initiative of Pacific SOGO Department Store. By 2018, it has opened 16 times, invested 384 hours of volunteer hours, and accumulated 8 circles (7,458 kilometers) of public welfare mileage around the island.

        
        

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