11.2019 Office Talk
Keep up with the trend of sports and get insight into the consumption opportunities of fitness habits
Provide / Tianxia innovation college
The population of sports and fitness in Taiwan is increasing year by year! Do you know what is the most popular sport nowadays? Do you know who YouTube is the most popular sport people watch? Do you know how different generations exercise? Through the feedback of various generations on sports and fitness related issues, go Navy reorganizes the latest and most complete sports trend report. Now, let go Navy take you to catch up with the new sports trend and find out the most powerful consumption opportunities in the sports economy.
The young generation pays attention to the outside world, the mature generation pays attention to the health!
According to the go supply survey, up to 70% of Chinese people, even if they are busy in life and work, will have a regular exercise habit lasting for 30 minutes once a month. More than half of them have more than two exercise habits per week, and the highest proportion of 20 generations of regular exercise is 75%, and the proportion of 50 generations is nearly 70% (66%), and the proportion of regular exercise and fitness population in each generation is high, The movement is sweeping Taiwan!
For the purpose of sports and fitness, each generation focuses on health and keeping fit, but the younger generation pays more attention to keeping fit and keeping fit, while the mature generation pays more attention to health. If the sports and fitness related industries want to ignite the sports business opportunities of the young generation, the topics of "keeping fit" and "slimming" are good leaders. For the mature generation that attaches great importance to their own health, they can use such topics as "health care" and "balanced life" to advocate the importance of active movement.
The younger generation pays more attention to local forging chain, while the mature generation pays more attention to whole body training!
Observing the sports and fitness programs of Chinese people, more than half of the people in each generation prefer to sweat with running, and the business opportunities of running should not be underestimated. In addition, the young generation who pay more attention to physical training also prefer to use gym sports equipment to maintain body posture through weight training. They usually focus on partial chain forging. The mature generation also prefer cycling, yoga and badminton to maintain health. They pay more attention to whole body training and are generally engaged in sports more frequently than other generations.
Pay gym attracts younger generation
For the field of sports, more than 20% of the young generation have joined the paid gym. In other words, the paid gym with professional courses and complete equipment attracts the young generation. The 20 generation especially prefer the fitness factory, the 50 generation prefer the National Sports Center, and the world gym is the preferred gym for all generations.
With regard to the choice of sports venues, "nearest sports venue" and "compatible sports time" are the priorities of all generations. Obviously, convenient location and flexible course arrangement are important considerations for the setting up and opening of gyms.
TV is the main channel to watch the games, and the proportion of young people watching sports online is high!
In terms of watching sports events, more than 70% of the Chinese people mainly watch them on TV. Another 57% of the Chinese people also watch them on the Internet. The proportion of young people watching sports events on the Internet is relatively high, including 30 generations or even up to 68%. In addition, the proportion of young generation watching YouTube sports channel is also high, nearly 60%, but no matter any generation, "curator" ranks first in the sports category of youtube, with the highest attention of netizens, and also has a considerable amount of online voice.
50 generation sports consumption potential is high!
In terms of sports related consumption, 72% of Chinese people spend less than 1000 yuan per month on sports, of which 50 generations of sports spend the most, with an average of 816 yuan per month, and 26% spend more than 1500 yuan per month. In addition, the acceptable price of domestic sports equipment and the monthly fee of gym for the 50th generation are also higher than those for other generations, which is a potential customer group worthy of being embraced by the sports industry; while the younger generation that pays attention to the partial forging chain has a relatively high acceptance of the price of coaching courses.
The business opportunities of sweat industry are unlimited, and the craze of running for all is unstoppable. The young generation prefer heavy training and weight-loss, which can quickly and effectively exercise. In the future, mobile sports digital services can be developed to meet the business opportunities of scientific and technological fitness. For the mature generation, universal sports can be promoted, with health as the driving force, so that they can develop sports habits, so as to seize the market of sustainable sports.
The survey shows that "exercise and fitness survey" is the online survey conducted by go survey market research Consultant on go survey platform from March 6, 2019 to March 14, 2019. A total of 1000 samples were collected. The interviewees were HAPPY GO card friends aged 18-60.
The young generation pays attention to the outside world, the mature generation pays attention to the health!
For the purpose of sports and fitness, each generation focuses on health and keeping fit, but the younger generation pays more attention to keeping fit and keeping fit, while the mature generation pays more attention to health. If the sports and fitness related industries want to ignite the sports business opportunities of the young generation, the topics of "keeping fit" and "slimming" are good leaders. For the mature generation that attaches great importance to their own health, they can use such topics as "health care" and "balanced life" to advocate the importance of active movement.
Observing the sports and fitness programs of Chinese people, more than half of the people in each generation prefer to sweat with running, and the business opportunities of running should not be underestimated. In addition, the young generation who pay more attention to physical training also prefer to use gym sports equipment to maintain body posture through weight training. They usually focus on partial chain forging. The mature generation also prefer cycling, yoga and badminton to maintain health. They pay more attention to whole body training and are generally engaged in sports more frequently than other generations.
For the field of sports, more than 20% of the young generation have joined the paid gym. In other words, the paid gym with professional courses and complete equipment attracts the young generation. The 20 generation especially prefer the fitness factory, the 50 generation prefer the National Sports Center, and the world gym is the preferred gym for all generations.
TV is the main channel to watch the games, and the proportion of young people watching sports online is high!
In terms of watching sports events, more than 70% of the Chinese people mainly watch them on TV. Another 57% of the Chinese people also watch them on the Internet. The proportion of young people watching sports events on the Internet is relatively high, including 30 generations or even up to 68%. In addition, the proportion of young generation watching YouTube sports channel is also high, nearly 60%, but no matter any generation, "curator" ranks first in the sports category of youtube, with the highest attention of netizens, and also has a considerable amount of online voice.
In terms of sports related consumption, 72% of Chinese people spend less than 1000 yuan per month on sports, of which 50 generations of sports spend the most, with an average of 816 yuan per month, and 26% spend more than 1500 yuan per month. In addition, the acceptable price of domestic sports equipment and the monthly fee of gym for the 50th generation are also higher than those for other generations, which is a potential customer group worthy of being embraced by the sports industry; while the younger generation that pays attention to the partial forging chain has a relatively high acceptance of the price of coaching courses.
The survey shows that "exercise and fitness survey" is the online survey conducted by go survey market research Consultant on go survey platform from March 6, 2019 to March 14, 2019. A total of 1000 samples were collected. The interviewees were HAPPY GO card friends aged 18-60.
