The prospect of the pet business

        Do you often hear people say, "in this age, people are not as good as cats" and "my dog eats better than me"? Pet business opportunities are booming. The annual statistical report released by the Ministry of Finance in 2018 shows that in the past 10 years, the number and sales amount of pet related industries have increased by 70%, among which the demand for pet care services is the strongest, with an increase of nearly five times. Are you ready for the new business opportunities?

        In recent years, many pet channels have sprung up on youtube, such as cat themed "the harem life of Huang AMA", "the navel is a cat" and "soya bean milk"; pet fresh food themed "miss Haowei"; reptile themed "insects harass Xi Wu Qinjie", etc., with millions of fans. In addition, the rapid rise of "Wangmiao planet" is also a well-known brand of cat and dog fresh food on the Internet.

        As pets become partners and family members of human beings, people are willing to spend more and more on pets. In addition to paying attention to the physiological needs of pets, the phenomenon of "personification of pets" also makes owners have more imagination about the "psychological needs" of pets. This trend is also reflected in pet restaurants, pet hotels, pet schools, pet insurance and pet death The rapid development of emerging industries such as long-term care shows that the pet market is still in the stage of rapid development.

        More than 60% of Chinese people currently keep pets, among which "dog pie" is the most

        How many people have pets in Taiwan? What kind of pet is the most popular? According to the go survey survey, more than 60% of Chinese people currently keep pets (63%), of which the proportion of 30 generations is higher (66%), and the proportion of mature age group after 50 generations (55%) is significantly lower than other ages, but also more than half.

        Among the types of pets, "dog" ranked the first (59%), followed by "fish" (31%) and "cat" (27%). It is worth noting that the number of non cat and dog pet owners is as high as 49%, and the business opportunities behind it can not be underestimated.

                There are half men and half women in "dog pie" and more men than women in "cat pie"

        Dogs and cats are the most common types of pets. The survey results show that there are half men and half women in dog group, but there are more men than women in cat group, which overturns the stereotype that women prefer cats. It is speculated that cats can be raised at home. As long as there is a litter pan, they will go to the toilet by themselves, and they usually clean their bodies. There is almost no odor on their bodies, so it is easier to raise them. Therefore, more male owners are attracted to raise them.

        In addition, the number of dog owners in the South and cat owners in the middle of the North was more than that in the south. It was speculated that it was related to the size of living and activity space.

                In terms of the types of dogs and cats, the owners of "dog faction" mainly raise small dogs, followed by medium-sized dogs, Mickey dogs and Taiwan dogs (the proportion is more than 10%); only 6% of them raise large dogs, which may be limited by the fact that most Chinese people live in buildings and apartments, so they can not have enough space for large dogs; the owners of "cat faction" mainly raise Mickey cats, with short hair Cats come second.

                Analysis of consumption power: owners of "dog pie" spend slightly more than "cat pie"

        On the whole, both dog and cat owners spend an average of 1000-2000 yuan per month (equivalent to 20000 yuan per year) on their children. Among them, "dog pie" owners spend slightly more than "cat pie" owners. In terms of gender, male cat owners spend 360 yuan more than women, while women's spending attitude is relatively conservative, which once again subverts the stereotype of ordinary people. As for which generation has the highest consumption power? The survey found that the young people of the 20th and 30th generation are the main consumers, and the 30th generation spend more.

                Let your pet stay with you longer: "feed / snacks" ranked first, followed by "medical treatment"

        What items do the owners usually spend their money on? It can be seen from the survey that the expenditure on food such as "feed / snacks" is the highest, followed by "medical treatment".

        Further observation of each generation showed that the 30 generation dog owners spent slightly more on medical treatment (24%) and vaccination (10%) than other generations, while the 20 generation cat owners spent more on vaccination than other groups.

                In addition, because the owners regard their pets as their family members and hope that they can eat well, use them well, live longer and be healthier, apart from eating dry feed / dry food (more than 90%), the acceptance of wet feed / fresh food and brand raw food is about 10% of the food expenditure.

        This also reflects that the owners pay more and more attention to the healthy diet of children. Because wet food is easy to eat and digest, and the water content is also high, it may be one of the best choices for dogs and cats with bad teeth, illness or not like drinking water. In addition, in terms of dog feed, the ratio of wet dog food to fresh dog food is almost the same. It may be that more and more dog owners think that fresh food can provide more nutrition, so it is increasingly popular to cook fresh food or buy fresh food bags.

        Although "feed / snacks" is the major cost of the owners, followed by "medical treatment", when there is a demand, pet related expenses will be the most expensive. The medical expenses of some animals are even more expensive than that of human beings. Therefore, insurance companies have launched pet insurance services one after another.

        These new services prove that pets have been regarded as one of the important members of the family, and the business opportunities in the pet market, from young children to old people, deserve continuous attention.

                Pet leisure service: 34% have been to pet restaurant, 23% have experienced friendly pet hotel

        There are more and more opportunities for pet related leisure services. 34% of the owners have been to pet restaurants and 23% of the owners have experienced friendly pet hotels. Among them, the single cost of taking pets to pet restaurants and experiencing friendly pet hotels is less than 1000-2000 yuan, and the willingness to visit again is as high as nearly 90%. From the perspective of generations, more than 40% of the 20 and 30 generations have visited pet restaurants, and nearly 30% of the 30 generations have visited pet friendly hotels, which shows that the young generation has the most consumption potential for innovative pet services.

                However, when owners choose pet restaurants and pet hotels, they are still pragmatic and rational. The most important factors that can stimulate owners to visit pet hotels are "reasonable price" and "clean and hygienic".

                Based on the above survey results, the close relationship between pets and their owners makes the business prospects of maoxiaoren bright. It is not only reflected in the meticulous basic food expenditure, from "full" to "good", which shows that the owners value pet health, but also represents that the pet market is becoming more and more mature.

        Emerging pet services continue to emerge, which also leads to the rise of pet friendly restaurants, pet hotels, pet schools, pet insurance, long term care (hospice care), and even pet web community. The attention of many pet channels continues to rise. For brands, in addition to connecting with pet loving groups and providing more customized and detailed products or services for owners, they can also consider using pets as elements or cross-border cooperation to attract pet loving groups.

                * survey description: This is an online survey conducted by go survey market research consultant on go survey platform from May 15 to June 4, 2020. A total of 1000 samples were collected in this range, and the respondents were happy go cardholder aged 18-70. #