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03.2021 Group Briefing

City'super invited orphans to pick fruit and draw paintings

Far eastern city super / Li Peixuan
745C02        In cooperation with Shuanglian pear social enterprise, city'super held a one-day farming experience before the lunar new year. More than 20 children from the Miaoli Service Office of the lost parents and children welfare foundation were invited to zhuolan town to experience the fruit picking and color drawing carton packaging of Maogu oranges. The gift boxes of Maogu oranges from zhuoran orchard of "city'super × lost parents and children welfare foundation" were simultaneously sold in all Taiwan markets. Each box sold was donated 100 yuan To the foundation. I hope that through action, I can light up my children's dreams, help the small farmers in zhuolan, Miaoli, and even give back to the local schools, farmers and communities, so as to create more than three emotions.

        745C01        Liu Chaoxiong, chief operating officer of city's super, said that city's super has always been concerned about small-scale farmers, young farmers and cultural and creative agriculture, and is more willing to lead its employees to promote corporate social responsibility and care for the rural environment. This time, we cooperated with "lost parent foundation" and "Shuanglian pear social enterprise", combined with the characteristics of "fruit kingdom" of zhuolan in Miaoli, and the cooperative fruit farmers of Shuanglian pear social enterprise in the local area, together with enterprises, public welfare foundation and pianxiang, hoping to let more people see the excellent brand of zhuolan agriculture, and convey to the public "food safety, land safety, friendly environment, care for land" I also hope that more people will join the ranks of guarding the growth of the lost children.

        At the end of the fruit picking activity, the children were asked to create paintings with the theme of "encircling the stove" according to the elements of "Maogu orange" and "Chinese New Year". The winning works after the vote became Maogu orange gift boxes on the shelves of city's super stores. The child said happily, "it's fun to pick oranges by myself, but the thought that the picture will appear on the box of Maogu oranges makes me want to draw more seriously! According to the social worker of the lost children welfare foundation, children can express their imagination and expectation of reunion through the colored drawings on the cartons, and experience different creative experience.

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