Fe SOGO Department stores has been doing public welfare for 30 years at the end of the year to realize the dream of 27000 vulnerable children

        At the end of the year, Fe SOGO Department Stores played a "caring platform" and launched the "Christmas wish of so good children" public welfare activity with the Pacific Chongguang social welfare foundation and seven social welfare institutions. With the branches of Fe SOGO Department stores in Taiwan as the media, 1226 vulnerable children in Taiwan were invited to make wishes on Christmas cards, and the public was open to realize their dreams for children. This activity has been held for 30 years. With the assistance of the public and the public welfare guests cultivated by Fe SOGO Department Stores for many years, it can successfully raise 100% gifts every year. So far, it has realized the dream for 27000 vulnerable children.

        Sophia C.W. Huang chairman of Fe SOGO Department stores and Pacific Chongguang Social Welfare Foundation said that in 2021, the epidemic warmed up, and many vulnerable families faced more severe economic difficulties. The children's small wishes were deeply regretted, such as Xiaoning of Taipei women's rescue foundation. Because the family income was relatively unstable, they rarely asked their parents to buy clothes, This wish to get a warm coat; Xiaorong of Taiwan Foundation for rare disorders, who often breaks bones due to illness, wishes to have a muffin machine to share fragrant muffins with his family and reduce the pain caused by illness; Xinxin of sunshine social welfare foundation, wishing juice conditioner, can prepare full liquid food for fathers suffering from oral cancer. These are the stories of small corners of Taiwan society. Fe SOGO Department Stores hopes to join hands with the public to deliver love and warmth to vulnerable families.

        Each card of "so good children's Christmas wishes" has the recognition of professional social workers, which describes the children's family or school status, so that enthusiastic people can know more about these children in order to choose suitable gifts. Children's needs are mostly daily necessities, stationery, clothing, sporting goods, toys, books, food, etc. Almost half of the claimants have participated more than once a year, which shows that SOGO has a group of stable and young public welfare customers. The "Christmas wish of so good children" set up a public welfare platform and promoted the concept of M-type social dialogue, which also made Fe SOGO Department Stores win the "Asia responsible enterprise awards" and the "Social Welfare Development Award".

        #