HAPPY GO and SHOPLINE Join Forces to Meet New Retail Opportunities after the Epidemic

        The epidemic accelerated brand development and Omnichannel operation. On June 12, HAPPY GO announced that it would become a strategic partner of the global smart store opening platform SHOPLINE, and would provide smart member analysis and marketing platform services to help online merchants break through the red sea of e-commerce and explore new business opportunities.

        President Liang Jinlin stated that HAPPY GO has long been deeply involved in points and membership management, and has a set of data databases that grasp the behavior and attitudes of millions of consumers across Taiwan, allowing for accurate insight into the appearance of its members; In addition, the "AI intelligent system" is used to distinguish customers into ten major ethnic groups, such as top tier customers, investment and wealth management, and the ever-changing queen, to assist e-commerce brands in gaining a deeper understanding of their target customer groups. It also provides "CRM+new customer expansion services" to meet the marketing needs of stores such as "developing new customers", "creating customer traffic", and "increasing fan numbers" with key data.

        HAPPY GO will continue to grasp the three key points of OMO Omnichannel integration, segment marketing and community marketing. The next step is to launch the "subscription system" function to generate Secular variation data reports on the number of new and old customers for brand customers as business reference.

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