Microsoft Azure OpenAI assists in HAPPY GO digital precision marketing

        Driven by generative AI, HAPPY GO has introduced Microsoft Azure OpenAI services, combining AI technology with the data analysis function of the HAPPY GO platform to assist brand channels in gaining insight into key marketing strategies and enhancing consumer experience. President Liang Jinlin stated that HAPPY GO has long been deeply involved in point and membership management, deeply understanding the shopping behavior and attitudes of millions of consumers in Taiwan. In recent years, it has actively transformed into a leading provider of MarTech services through digital transformation. In the future, KYC (Know your customer) will be the core, combined with integrated marketing platforms, to provide customized services for member cardholders.

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