Oriental Securities Corporation's flexible transformation and implementation of sustainable finance

        According to an IDC report, in 2023, the scale of industry expenditures related to artificial intelligence (AI) centered system services reached USD 15.4 billion, an annual increase of 26.9%. It is expected to exceed USD 300 billion by 2026. In other words, the compound annual growth rate (CAGR) from 2022 to 2026 is expected to reach 27%, indicating that more and more products will combine AI services in the future, and the financial industry is no exception. What impacts and impacts will this bring to financial services? How should the securities industry respond?

                With the increasing demand and scenarios for the application of AI in the financial industry, the Financial Supervision Commission has specially formulated a draft of "Core Principles and Related Promotion Policies for the Application of AI in the Financial Industry", which is planned to be officially released in 2024; Major financial institutions are also actively integrating AI into their overall organizational development strategies to improve operational efficiency, reduce costs, and support the digital transformation of key business processes within the organization, establishing competitive advantages. Specific applications can be divided into four major projects, including analysis and prediction, process simplification, external customer service, and internal consulting.

        Many financial professionals are concerned about the rise of AI, will it trigger a wave of layoffs? In fact, AI and the work of practitioners complement each other. Taking the securities industry as an example, companies need to consider how to improve customer satisfaction and employee work efficiency through the introduction of AI, and conduct a new inventory of existing manpower to optimize the allocation of AI+human resources, ultimately achieving the sustainability of enterprise profitability and business management.

        Process optimization for online account opening with good BAN benefits

                In response to the rise of digital services, Oriental Securities Corporation actively plans to transform and optimize work processes internally, introducing Robotic Process Automation (RPA) to replace a large number of repetitive manual tasks, improving employee work efficiency, reducing human errors, strengthening service quality, and ultimately improving customer satisfaction.

                We attach great importance to and listen to customer needs externally, and work together with Far Eastern International Bank to create a 24-hour contactless "online account opening good BAN benefit" platform. Not only is the user interface friendly, solving the pain points of customers having to run a bank or open a delivery account to open securities accounts in the past, but we also apply RPA processes to optimize the review process in the backend system. We automatically connect important external systems such as household registration, family court, stock exchange default inquiry, and centralized security center money laundering prevention blacklist to help agents quickly complete credit operations. Combined with online signing, we automate the review process and paperless account opening forms, improving case processing efficiency. Investors do not need to go out, as long as they have prepared dual documents, they can complete the account opening procedures within 30 minutes, and trade can be carried out as soon as the next day, which is widely loved by young people.

        Improving service and enhancing experience

        With the launch of online account opening functions, considering the trend of younger securities market structure and rapid growth in the number of independent investors in recent years, the thinking and investment behavior of these digital natives are different from the service methods that previous customer groups wanted. Therefore, Oriental Securities Corporation continues to use technology to improve customer experience, such as opening online credit application trading, deposit trading and other businesses, allowing investors to easily meet all needs.

        On the other hand, the company has also attracted customers with a 30% discount on transaction fees and launched an automated "fixed term business", hoping to help young people and small capitalists with painless financial management. Investors only need to set monthly investment amounts (starting from NTD1000) and investment targets online to save valuable time and maintain investment discipline, utilizing long-term investments to achieve risk diversification and prudent asset allocation. It is worth mentioning that this business integrates the research resources of its subsidiary, Oriental Petrochemical (Taiwan), and incorporates the most solid ESG sustainability elements. With rigorous conditions, high-quality "long-term meal tickets" (stocks/ETFs) are selected, saving investors a lot of time to do their homework.

        At the same time, Oriental Securities Corporation is also continuously optimizing its ordering system. This year, it plans to connect Far Eastern Group banks to provide "dual opening of bank and securities" services. Customers can complete online account opening by filling out information on the Oriental Securities Corporation platform, greatly reducing the application time.

        Strengthening the integration of information security with international standards

        Under the innovative and open financial services, online threats are also constantly increasing. Facing severe financial security challenges, the goal of Oriental Securities Corporation is to protect customer rights and provide secure, convenient, and stable financial services.

        To this end, Oriental Securities Corporation strengthens digital security resilience with a rigorous security protection architecture, further covering supply chain management and information sharing. Defense from the outermost gate to the internal endpoints, along with maintenance monitoring, simulation exercises, and routine security checks. By reviewing and adjusting the PDCA cycle, we aim to strengthen our uninterrupted operational capabilities and respond to the ever-changing information security threat environment.

        In 2023, the ISO 27001 Information Security Management System was successfully validated, representing that Oriental Securities Corporation has aligned its strength in information security management with international standards, and that the information security management system meets the security management objectives of confidentiality, integrity, and availability.

        Given that the financial industry is often the target of hacker attacks, only by enhancing the self-protection awareness of employees can potential threats be eliminated. Therefore, the company regularly organizes employee security education and training, social engineering drills, etc. every year to strengthen the security awareness and protection capabilities of colleagues, ensuring the continuous operation of the business and protecting customer transactions and data.

        Financial friendliness and sustainable implementation

                Recently, Oriental Securities Corporation has actively invested in ESG Sustainability Development, including strategies such as promoting inclusive finance, implementing fair customer service, responsible investment, and due diligence governance. Last year, in order to improve financial friendly services, the official website was redesigned and obtained full website certification from the Ministry of Digital Development with the "Accessibility Website A Mark", helping people with disabilities to easily and conveniently obtain the necessary services. In addition, through the modification of Banqiao and Kaohsiung branches, we are committed to "green management" and green energy-saving procurement, leaving a beautiful earth for the next generation!

        Looking ahead to the future, Oriental Securities Corporation will continue to develop innovative financial products and optimize service experiences from a customer perspective, and deeply cultivate financial friendly services for the elderly and those with disabilities, in order to expand the influence of financial equity.

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