Far Eastern Group receives another honor in the 2025 Commercial Times Service Evaluation

        On July 2nd, Commercial Times held the 2025 "Taiwan Service Industry Evaluation" award ceremony, Far EasTone Telecommunication 、 FE SOGO Department stores 、city’super A.Mart has won gold medals in three categories: chain telecommunications channels, department stores/shopping centers, and chain supermarkets, and has also won the Bronze Award for Large Scale Wholesale Stores. Among them, Far EasTone Telecommunication not only created the first case in Taiwan to win a gold award for 14 consecutive years, but also received the "Service Pioneer Award" from Ge Xin, a service colleague at the Taipei branch who demonstrated a high degree of empathy and professionalism; FE SOGO Department stores, Li Jiezhen, and City'ssuper Xinyi store, Zeng Mingyu, were also awarded the "Service Pioneer Award" by their colleagues.

        In 2025, the "Taiwan Service Industry Evaluation" will focus on "integrated services" as the annual main axis, in response to the new challenges of service shortage and market changes. This survey mobilized over a hundred SGS certified "mystery customers" to conduct on-site visits to 394 companies in 31 service industries across Taiwan.

        The only one in Taiwan! Far EasTone Telecommunication has won the Gold Award in the "Taiwan Service Industry Evaluation" for 14 consecutive years

                Far EasTone Telecommunication has demonstrated outstanding performance in areas such as "fair hospitality" and "friendly service", showcasing diverse practical achievements in integrating ESG concepts into customer service.

        Among them, in terms of store services, Far EasTone Telecommunication has set up "Love Service Stations" in stores across Taiwan. Not only does it kindly remind customers to pick up their numbers and wait when welcoming guests, but it also provides friendly guidance, sign language translation apps, and other caring assistance specifically for elderly people, people with disabilities, and hearing-impaired groups. Priority services are arranged to demonstrate empathy and care. For the constantly emerging SMS fraud incidents, Far EasTone Telecommunications frontline personnel play a more critical role in monitoring. When customers mention relevant issues, they immediately warn and proactively remind them not to click on unknown links to protect customer data security. In addition, Far EasTone Telecommunication strictly requires service quality management. Store staff must proactively call and follow up with customers within three days after service completion to confirm usage status and satisfaction, implement service commitments in detail, and establish long-term customer trust.

        In terms of online services, Far EasTone Telecommunication continues to deepen its digital transformation, integrating over 90% of its service functions such as payment, usage inquiry, roaming, and parking payment into the "Heart Life App", greatly reducing the manpower burden of the store and allowing colleagues to focus more on explaining solutions or handling complex issues to customers. At the same time, Far EasTone Telecommunication has independently developed an AI intelligent customer service system called "Emma", which provides real-time consultation 24/7, with a response accuracy rate of up to 99%, becoming the most reliable digital assistant for customers. The store also integrates innovative processes such as QR code calling and public tablet signatures, saving 6.78 million sheets of paper annually and balancing efficiency and environmental protection.

        High quality service comes from the efforts of frontline colleagues. Ge Xin, a colleague at the Far EasTone Telecommunications Taipei branch, demonstrated the three hearted service spirit of "caring, loving, and patient" when assisting elderly customers with their mobile phone operation needs. From consulting in the store to completing the service, and even personally delivering them to say goodbye outside the store, he deeply moved the customers and won the "Service Pioneer Award" recognition, becoming the best portrayal of Far EasTone Telecommunications' service culture.

        Chee Ching President stated that it is not easy for Far EasTone Telecommunications to become the only company in Taiwan to win the gold award for 14 consecutive years. In addition to thanking frontline store colleagues for providing professional and empathetic services, it also relies on customer service, the internet IT、 The partners of the product and other units work together, and this honor belongs to all colleagues of Far EasTone Telecommunication. Far EasTone Telecommunication's mission to consumers is to "connect our world, making it more convenient, safe, warm, and sustainable." We welcome more people to experience the service quality of "14 Gold Medals in a row." Far EasTone Telecommunication will continue to uphold the concept of "service has only a starting point, satisfaction has no endpoint," and continuously improve and innovate its services.

                FE SOGO Department Stores Service Evaluation - Gold Medal in Department Store Retail Industry

        FE SOGO Department stores integrates online and offline services, adhering to the spirit of "treating guests as if they were relatives" and providing warm services. This year, they once again won the gold medal in the department store retail industry.

        In addition to being recognized for its comprehensive services, FE SOGO Department stores' performance in 2024 has also impressed its peers. At the end of May 2025, the FE SOGO Department stores' grand dome Garden City "Garden of Light" opened, strengthening the connection between department stores and young people, and combining sports, entertainment, and dining to create a diverse consumer experience. In the first season of 2026, the entire shopping mall department store "Monet Garden" will also appear.

        Sophia C.W. Huang Chairman stated that FE SOGO Department stores not only sell products, but also utilize data to create thoughtful services. As consumers increasingly value personalized experiences, coupled with volatile economic development and expected price increases, membership management has become more important. FE SOGO Department stores integrate membership services through three aspects: personalization, convenience, and interactivity, and combine AI and technology to create a new experience.

                Customer centered A.Mart Mass Merchandise Awarded Bronze Medal for Recognition

        A. Mart Wholesale has won the bronze medal in the category of large-scale wholesale stores in the 2025 Taiwan Service Industry Evaluation, symbolizing the recognition of all colleagues' long-term commitment to optimizing customer service, product quality, and operational efficiency. In the future, A.Mart will continue to uphold the concept of "customer-centric", provide products and services that are more in line with consumer needs, and implement sustainable actions to create a safe and convenient shopping experience.

                City'Super surpasses public expectations and wins gold award in service evaluation

        City'Super is committed to meeting the needs of consumers for high-quality fresh produce, food, and daily necessities. Our colleagues have excellent service coordination and not only provide customer service on-site, but also provide thoughtful assistance in cutting meat and removing skin. In addition, we kindly inform customers of gift packaging or meat subscription services and remind them of storage methods, demonstrating a professional and attentive attitude towards customers. We have won the gold medal award for chain supermarkets.

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