HAPPY GO and a game company promote "points playground" to earn high points

        The epidemic has driven the stay-at-home economy and promoted the mobile game market to be more prosperous. HAPPY GO joined hands with Bravo in June to launch a new service "HAPPY GO points playground" on the HAPPY GO app for the first time. Cardholders can earn points without topping up or consumption, which creates a diverse application mode of points.

        At the same time, GO SURVEY, the market research consultant of HAPPY GO released the latest mobile game survey report. The most popular types of mobile games and those that have been played in the past three months are casual and card games. At the same time, up to 70% of cardholders don’t download mobile games for which extra payment is required, and more than 60% of them are not inclined to top up in the games. As for the time of playing mobile games, most of them will use their leisure time after work and the time during commuting or waiting.

        HAPPY GO is sure that mobile games will be very popular. In addition, with the hope to further improve the adhesion between the APP and cardholders through the new services, the mobile game "HAPPY GO points playground" was specially launched this time which combines with leisure and entertainment elements. The two biggest design focuses of the first wave of game mechanism are the use of micro points and points without consumption. According to the observation of HAPPY GO, many cardholders have micro points, and hundreds of millions of points are expired and unused every year. “HAPPY GO points playground” provides a game coin exchange mechanism for small points, which not only gives new life to the points, but also enables the micro points to be used well with the ratio of 1:1. In addition, unlike other entertainment games, cardholders can easily earn points without consumption.