Pacific SOGO Department Store encourages children to be themselves!

        On September 12, Pacific SOGO Department Store held the 9th "so good young models" to praise 23 disadvantaged students from all over the country who were cold, sick and frustrated. They gathered together to share the tenacity and touching of their lives. This year, Liu Yuqing, an excellent student from pianxiang primary school, Chen Hongyu, a rare child who still loves to learn, and Lin Weisheng, who is suffering from severe autism but dare to challenge himself, won the special award of the jury. The organizer Pacific SOGO Department store and Pacific Chongguang Social Welfare Foundation Sophia C.W. Huang chairman also encourages students to be brave fighters of life and be themselves!

        Sogo cares for children and children, giving birth to 31 presidential education awards over the years

        Sogo has long been devoted to the care of children and children, and continues to play the public role of "building a public welfare bridge through popular channels, leading to M-shaped dialogue between the two ends". Since the first "so good children model selection and praise" was held in 2011, it has been the only model selection activity for disadvantaged children and special students in Taiwan department store. It has awarded 265 school children, produced 31 presidential education awards, and invited 42 idol celebrities to cheer up the students, so that the model of adversity can be seen, encouraged and moved more people.

        This year's "so good youth model" takes "be yourself" as the theme. Sophia C.W. Huang encourages students not to be afraid of other people's eyes and criticism, to know themselves, to enrich themselves, to stick to goals, not to regret choices, and to embrace happiness. Be the fighter of your own life, be yourself!

        Develop meticulous public service, accompany disadvantaged children's painting dream and listen to the process of winning awards

        Sogo youth model is the only activity for vulnerable children and special students in Taiwan department store. Since it was held for many years, many meticulous public welfare services have been developed. In addition to praising the role models of disadvantaged young people, SOGO has set up the "warm guard Award" since 2015 in recognition of the devotion and care of front-line teachers and social workers for vulnerable children. This year's award winners are "Miaoli family support" which has long cared for vulnerable children and "Taipei Dajia primary school" which has invested in special students in recent years.

        In addition, in order to make the award-winning students and their relatives and friends feel honored, in addition to inviting the winners and their relatives and friends to taste Italian food in the department store, this year, for the first time, arranged for SOGO volunteers to serve as "dining angels". Besides providing services for the recipients during the meal, they also listened attentively to the hearts and minds of the winners and applauded the efforts and contributions of the students and teachers.

        The so good young model award is sponsored by Pacific SOGO Department store, Pacific Chongguang social welfare foundation, Ding & Ding management consultants joint marketing, family support foundation and sunshine social welfare foundation Luo HuiFu craniofacial foundation, rare disease foundation and other large-scale non-governmental public welfare activities aimed at children in kindergartens and primary schools across the country. The awards are not classified. Students who are cold, sick or physically and mentally handicapped in adversity can be recommended by primary schools and social welfare institutions in all counties and cities. Sogo was awarded "Asia responsible entrepreneurship awards" by the Asian Chamber of Commerce for its ability to start from the advantages of channel and brand and engage in public welfare The Social Welfare Development Award and "youth model" have also carried out the social reward analysis (sroi) of public welfare investment. The evaluation results show that the benefit generated by the activity is 10.18, which means that each cost of 1 yuan can create a positive influence of 10.18 yuan for the stakeholders.