Group BriefingFar eastern group claimed 32 corporate sustainability Awards

Far eastern group won 32 awards in the global corporate sustainability awards and Taiwan Corporate Sustainability awards this year, and once again ranked first in the Taiwan group. Douglas Hsu personally attended the award ceremony on November 18, and said that the award reflects the importance.....

Group BriefingDouglas Hsu attended 2020 Vision Summit

On November 6, Douglas Hsu attended the "Taiwan CEO 100 sustainable business" forum at the 2020 Vision summit, sharing the management philosophy and emphasizing that innovation, change and leadership are the key and foundation for the sustainable growth of Far Eastern Group.

Pacific SOGO Department Store anniversary start Sophia C.W. Huang chair leads a first-class supervisor in kimono to welcome guests

Group BriefingPacific SOGO Department Store anniversary start Sophia C.W. Huang chair leads a first-class supervisor in kimono to welcome guests

Pacific SOGO Department Store Sophia C.W. Huang chairman led kimono reception on the first day of the anniversary to let customers feel the strong spirit of Japanese service.

Group BriefingFar EasTone telecommunication Friday cloud game launched anytime, anywhere

On November 3, far EasTone telecommunications, in cooperation with ubitus cloud game company, launched the "far EasTone telecommunications Friday cloud game", which realizes the dream of playing high-level games on mobile phones.

Welfare2020 Far Eastern Department Store's super anniversary. Mark the "must buy"

Is triple bond still in hand? Unable to go abroad for large-scale procurement due to trapped epidemic situation? 2020 Far Eastern Department Store super annual celebration, a great exhibition on September 24, with enough feedback and super attractive products, rush to buy it!

In this Issue2020.12 第364期

　　In the last issue of 2020, let's discuss how far east department store and happy go can change the traditional popular marketing of big net, seize the business opportunities of focusing on customers and grasp the new consumption trend in the post epidemic era through customized services. Not only the retail industry, but also the petrochemicals Donglian chemical has restructured its sales team to continuously improve its competitiveness.

Leader's RemarksThe New Normal : the Impact on the Retail Industry

2020 is a turbulent year, each industry is dealing with grimmer challenges than ever, the unprecedented impact on the retail industry, and in particular the swift changes in consumer behaviors and dynamic operating environment caused by the pandemic. Yet, facing with these impacts and possible new developments, how should retailers adjust their resources and strategies to win over the upcoming new normal?

Cover StoryLooking at the transformation strategy of Oriental Union Chemical Corporation from the perspective of customization to create a new blue ocean

Oriental Union Chemical Corporation is located in the middle reaches of petrochemical industry chain. It produces ethylene oxide (EO) from ethylene, and then produces ethylene glycol and ethylene oxide derivatives (EOD). This issue of "cover story" will introduce how Oriental Union Chemical Corporation can continuously improve its competitiveness with high-value products under the changing environment.

As far as enterprises are concerned, it is necessary to change the traditional popular marketing method of spreading large nets and actively cultivate the focus market. Only in this way can we achieve "differentiation" and "precision" in commodity setting and advertising, and really spend marketing budget on cutting edge, creating a profit base for enterprises to win in the post epidemic era.

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