October 20th is the 74th anniversary of the establishment of Far Eastern Group in Taiwan. Let's review together the past year (September 2022 to August 2023), including the joining of new forces, important milestones, touching public welfare deeds, and the glorious deeds of Far Eastern.

After the modification of women's clothing at the FE SOGO Department stores' Zhongxiao Hall 3F, a new look was showcased on September 15th, including the introduction of VENDOME AOYAMA's first concept store in Taiwan, NESPRESSO's first concept store in Asia, etc., to meet the needs of the new generation with a mixed age crossover light luxury fashion atmosphere.

The final of the "4th FE SOGO Department stores Home Cuisine Competition" will be held on September 9th. 20 groups of folk experts must meet the designated question "All Food Utilization", presenting the concepts of environmental protection and food conservation. The contestants used pumpkin shells as containers or creative techniques such as boiling banana peel sauce to make the ingredients nutritious and environmentally friendly, which amazed the judges.

FE SOGO Department stores combine parent-child activities with life knowledge. In August, Zhongli Store held the "Parent-child Fun - Insect Story House" and the "Little Firefighter Experience Activity". Given the sharp decline in the number of black bears in Taiwan, Hsinchu Shops has also co hosted educational activities with the Taiwan Black Bear Conservation Association to promote ecological conservation knowledge.

FE SOGO Department stores hold the "Joyful City Taiwan South American Food Industry Exhibition" at the Loyalty and Filial Hall, connecting customers with local small farmers; Big City Far Eastern Big City Shopping Malls also invited Changhua Agricultural County to hold the "2023 Changhua Fresh FUN Heart Shopping", selling high-quality seafood and agricultural products.

The retail business of Far Eastern Group responds to carbon reduction policies, with FE SOGO Department stores and Hsinchu Far Eastern Department stores holding separate events to promote electronic invoices; Due to its excellent performance in promoting the use of electronic invoices by customers, Zhubei Store was awarded the "Outstanding Business Person Using Electronic Invoices" medal by the Ministry of Finance in its first year of operation.

The 74th anniversary of the group is approaching. In this year, Far Eastern Group not only achieved many proud achievements, but also accomplished many touching public welfare deeds, and of course, every Far Eastern invested in it. Let's take a look at how Far Easterners at home and abroad can contribute their own efforts through concrete actions!

Taichung City Far Eastern Department Stores connects resources to send love, and collaborates with World Vision to hold the "Half Market" from July 8th to 9th. On July 15th, the FE SOGO Department stores in Zhongli also invited the Zhongli Five Quan Parent-child Museum of the Social Bureau of the Taoyuan Municipal Government. The teacher led the parent-child to create a kaleidoscope and encouraged children to use their imagination.

The Far Eastern Group retail system supports Taiwan's agriculture, with FE SOGO Department stores in Hsinchu, Far Eastern Department stores in Hsinchu, and Taichung City Far Eastern Department stores collaborating with the Tainan City Government to organize events and invite public support for high-quality mangoes and local products. Far Eastern Department stores in Hsinchu also donated donations to the Hsinchu Fund for Children and Families, Allow tribal children to enjoy fruits delivered directly from the origin.

FE SOGO Department stores and the "Three Small Markets" of agricultural and social enterprises toured Tianmu, Hsinchu, and Kaohsiung in July to hold a "Full Utilization of Pineapple" handicraft experience activity, advocating that the fruit peel and crown buds can be reprocessed into cleaning agents, potted plants, etc., to increase added value and achieve sustainable life.