Only winner in the department store industry! Pacific SOGO Department store has won the "Global Views Corporate Social Responsibility Award" for two consecutive years

        CSR model in the Department Store - Pacific SOGO Department store received good news again! In the latest CSR award released by “Global Views” SOGO was the lead in the industry and won the model award of "annual survey - service industry group". It is not only the only winner of the department store industry, but also has won the award for two consecutive years!

        In 2020, the 16th “Global Views” CSR Award, 188 projects were involved in the competition and only 28 awards were given with the wining rate of 14.8%. SOGO is the only winner in the industry, which can be obviously seen that the effort in CSR for many years has been gradually demonstrated and has been internalized as its brand characteristics. SOGO Chairman Sophia C.W. Huang pointed out that the daily work of SOGO staff is to give full play to CSR spirit, and take "being the best enterprise in the society, being the best enterprise to the society" by combining with the characteristics of department store retail industry, as the goal to realize self-expectation.

        Sustainable six key forces practice CSR spirit

        SOGO is deeply involved in CSR with sustainable six key forces, which can be summarized to six aspects in accordance with different stakeholders, including innovative operation, high-quality goods, moving service, happy workplace, caring platform and sustainable environment. It is not only clear and understandable, but also can be combined with SDGs, and multi-faceted CSR projects can be developed, which is highly recognized by the review.

        Taking innovative operation as an example, SOGO initiated the "business district anniversary" in 2019. In collaboration with the Taipei municipal government and Taipei East District Development Association, they have built the East Taipei District into Happy Family, making the annual crowd to the East Business District, which not only created media topics, but also set a good example for business circles.

        Moving service is customer-oriented, providing innovative consumption and marketing models, and developing mobile shopping and experiential marketing. SOGO app was revised and launched last year with new functions such as mobile payment - HAPPY GO PAY, intelligent parking - consumption discount, exchange and bonus, intelligent customer service, restaurant reservation and so on, to meet the customers' needs of enjoying convenience with just a mobile phone.

        More than 30 years in Taiwan to build the first green department store in Asia

        Sustainable environment is a long-term concern of SOGO. SOGO takes "green marketing", "environmental education" and "integration of energy and resources" as pillars, and gradually practices the goal of "Asia's first green department store". Since 2015, SOGO has successively obtained the first "carbon label" and "carbon reduction label" in the retail service industry of department stores in Asia, published the first low-carbon education picture book of department stores, and created "low-carbon education travel of department stores" for schoolchildren, becoming the key for schoolchildren to understand low-carbon life. At the same time, SOGO sets up a green goods zone, selling more than 130000 pieces every year, and launches a low-carbon market for customers, designs low-carbon diet teaching to make green life a new life style for customers in the way of edutainment.

        In addition, SOGO also actively plans short, medium and long-term energy conservation and carbon reduction goals, and devotes itself to renewable energy. After the solar power generation system on the top floor of Tianmu store, the second solar power generation system was built on the top floor of Hsinchu in 2019. In the trend of sustainable concept and green energy, about 30% branches of SOGO can generate green power.

        Connection of the caring platform, construction of the sustainable public welfare chain

        Combined with the characteristics of retail channels, SOGO connects with staff, consumers, suppliers, brands, communities, media, non-profit organizations, social enterprises and other stakeholders to promote public welfare activities by caring, sustainability and reliability in the aspects of "supporting the disadvantaged groups, promoting ecological conservation, promoting education, arts and culture, strengthening public health care, giving back to communities and neighborhoods, and initiating charitable donations".

        In 2019, SOGO cooperated with 80 external CSR units and carried out 158 public welfare activities, invested more than 20 million yuan in resources and benefited more than one million people, successfully maximizing public welfare influence.