It's delicious, fun and enjoyable. The Far Eastern Group Hotel in Shangri La leads the new style of accommodation

        As the anti epidemic policy continues to loosen, "sightseeing tourism" has once again become the focus of attention from all walks of life. Many people can't wait to book their favorite hotels. Taipei and Tainan Far Eastern Group Shangri La Hotels, which have always been highly praised among the community, are of course the first choice for players. This "cover story" will introduce how the two hotels can win fans' support with flexible business strategies, diversified catering services, flexible integration and alliance!

        Grounding turns highlights into selling points

        The epidemic, which has lasted for three years, has severely damaged the tourism and catering industry, especially the Taipei hotel industry, which is dominated by international tourists. Many time-honored brands can't afford to lose money and turn off their lights.

                The Far Eastern Group Shangri La Hotel in Taipei, which is located in the center of Taipei, originally attracted most of the top business and high-end holiday travelers from abroad. It was not convenient to travel overseas during the epidemic. Instead, it made everyone focus on Taiwan again and launched a variety of "grounded" housing projects. For example, the "one berth and two meals" housing project was designed for passengers who love food. In addition to breakfast, it was also paired with the Xianggong Cantonese restaurant Marco Polo Italian Restaurant and other theme meals, even in the severe epidemic period, directly sent roast duck, steak, lobster to the guest room, so that guests can enjoy at ease. In order to seize the parent-child market, the hotel also transformed the entire floor of the guest room into a parent-child club called "Summer Children's Paradise" for the first time during the summer vacation, providing various facilities and activities for teaching and entertainment. With VR virtual reality, switch video games, jigsaw puzzles, cooking classrooms, hand courses, photo photography, etc., children of different ages can enjoy their lives. Parents can not only accompany the games, but also share their parent-child time, You can also rest and relax in the entertainment space, or enjoy manicure and massage services. The outdoor swimming pool on the seventh floor will launch a "summer picnic party by the pool" every Saturday and Sunday afternoon, offering a meal, beer, and non-alcoholic drinks. You can also buy a summer picnic basket to make everyone happy!

        In addition, the Far Eastern Group Shangri La Hotel in Taipei also launched a housing project for theme holidays and celebration of memorial days. Two people can enjoy dinner and breakfast the next day at Marco Polo's Italian restaurant on the 38th floor when they stay in Taipei 101 Landscape Room. In addition, for the female market, the hotel co founded a "Snow Show Favorite Holiday" with top maintenance brands. Recently, it cooperated with the Taipei double decker dining car to plan exclusive afternoon tea and dinner, It is convenient for everyone to experience Taipei customs from a new perspective with five-star cuisine.

        During the epidemic, five restaurants and three lounges in the Far Eastern Group Shangri La Hotel in Taipei also regularly cooperated with various brands across the border, attracting customers to consume with diversified activities such as guest bartenders and birthday discounts, and providing out of the box service through takeout dining cars. At the same time, exclusive products, festival gifts, food and snacks, takeout and delivery services, as well as home cooking such as room temperature and frozen food, were introduced in online stores, Let the dining experience extend from the hotel to the home.

        Re experience from eye-catching to gold absorbing

                Compared with the first level disaster area in Taipei, the hotel industry in South Taiwan is much luckier. Tainan is famous for its cultural relics and delicious snacks. With abundant tourism resources and multiple topics such as celebrity endorsements, special festivals and scenic activities, it has become the only county and city in Taiwan where the number of lodging industry, occupancy rate and growth rate have increased rather than decreased during the epidemic. However, how to seize the business opportunities of CITS and stand out from this competition also tests the wisdom of the industry.

        Tainan Far Eastern Group Shangri La Hotel provides in-depth experience with customized services, and develops new customers through innovative products. In this summer vacation, we targeted our target audience, combined with HTC VIVE virtual reality technology, to create a new immersive play experience "VR play space", equipped with high quality video and audio, and VR headworn devices, to bring consumers unimaginable sensory stimulation and full entertainment enjoyment, combined with online and offline interactive marketing strategies, and even set the highest monthly turnover since the opening in August this year. In addition, the Tainan Far Eastern Group Shangri La Hotel is also actively involved in the promotion of culture and art. In 2020, it will cooperate with the Gallery Association of the Republic of China to host the Tainan Art Expo. The number of visitors during the four-day exhibition will exceed 8500, creating the highest total number of visitors; In 2021, the theme family guest room will be built in combination with Taiwan's original animation "Baby Cat Buckley", which is loved by many customers; In 2022, with the solo exhibition of Master Ke Xijie, "The First Modern Photographer in Taiwan" in Tainan Art Museum I, "Illumination into the Mirror: The World of Master Ke Xijie's Heart", "Master Ke Xijie's Art Exhibition of Modern Photography" will be held in the hotel lobby and the VIP lounge of the deluxe pavilion, bringing the masterpieces of the master into the hotel space, and conveying the concept of "art living, hotel heart experience".   

        Favour members to make passers-by become familiar

                The two Far Eastern Group Shangri La hotels in the north and south not only create unique advantages and values in their respective battlefields, but also create a comprehensive effect of "one plus one more than two" through the "Shangri La" brand. In particular, after the Shangri La "Golden Environment Club" frequent visitor incentive plan was upgraded to "Shangri La Club" in April 2022, a new Asian travel and life platform was formed, which was jointly provided by more than 100 Shangri La, Kerry Hotels, JEN Hotels and Shengmao Hotels, as well as its restaurants, fitness facilities and family experience, to provide members with rich courtesy and well planned experience.

        In the new version of the "Shangri La Club" membership plan, points/credits can be used with cash, and points/credits can be exchanged indefinitely. The choice is more flexible. Every 15 points/credits can be exchanged for $1. The conversion is simpler, and members can enjoy exclusive prices, exclusive monthly discounts and other rich rewards. The best thing is that each consumption can earn points/credits, and upgrade faster, no matter whether you stay, eat or shop. In order to encourage members to accumulate points/credits, the hotel specially plans to exchange exquisite gifts, including: boutique brand bags, Apple series mobile phones and earphones, international special counter fragrance makeup, arts and crafts, selected wines, etc.

        In addition, the "Shangri La Club" has also upgraded its mobile application synchronously. Whether it is booking travel, food experience, or purchasing goods in Shangri La boutiques, members can enjoy exclusive discounts, and can directly manage their accounts through the "one click access to membership cards" function, and easily book services. The sixth day of each month is the member day, and individual hotels provide different member courtesy. The Far Eastern Group Shangri La Hotel in Taipei offers free special drinks in designated lounges, while the Far Eastern Group Shangri La Hotel in Tainan offers free special drinks in the Tea House on the first floor of the lobby, and changes the contents of drinks according to seasons or festivals, so that guests can enjoy a unique Shangri La trip.  

        Push ESG to have a better attitude

        In addition to taking advantage of the international hotel platform to deepen the attachment of members, during the epidemic, the two Far Eastern Group Shangri La hotels in the north and south also actively planned cross department training for service personnel to improve service quality. The Far Eastern Group Shangri La Hotel in Taipei took the opportunity to fully refit the Far Eastern Group Caf é cafeteria.

                In addition, the hotel is also committed to operating diversified and interesting community content, and holds various interactive activities and exclusive concessions. At the same time, it shares its investment in the environmental, social and governance (ESG) fields, hoping to let fans know about the hotel and be willing to recommend it to their relatives and friends, so as to further convert the virtual world into iron powder for actual consumption. For example, both hotels have repeatedly invested in beach cleaning, responded to the "Earth Hour" activity launched by the World Wildlife Fund (WWF), promoted a series of plastic reduction plans, and invited customers to jointly practice environmental protection, including: food takeout packaging and tableware are updated to environmental protection materials, banquets and meetings stop using disposable plastic bottled water, and use environment-friendly drinking water... to reduce resource waste, We are committed to the earth and advocate the "concept of eating on the ground". Through the purchase of local food materials, we will strengthen the local connection and contribute to the local economic development. In terms of public welfare, we also pay close attention to breast cancer prevention, vulnerable children and other issues. The Far Eastern Group Shangri La Hotel in Tainan regularly holds breast cancer prevention health check, adoption of vulnerable children and other public welfare activities. The Far Eastern Group Shangri La Hotel in Taipei launched pink holiday public housing and afternoon tea, donated part of the income to breast cancer prevention fund, and provided long-term support to international children's villages, providing children with education, internship and employment opportunities, In addition to fulfilling the "corporate social responsibility", it will also improve the fans' good opinion of the brand.

        Recently, various epidemic prevention measures have been gradually relaxed, and the long dormant tourism industry has finally ushered in the dawn. In several large-scale travel exhibitions, we can see lively popularity and buying. The two Far Eastern Group Shangri La hotels in the north and south also offer a number of concessions to attack this wave of economic recovery. Welcome to experience the warmer hospitality of Shangri La!