03.2026 No.427
Leader's Remarks
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GeneralitiesFrom Dopamine to Sense of Belonging: Redefining the Power of Moving Forward in an Accelerating World On the evening of December 14, 2025, my colleagues and I turned off the lights and saw off guests at SOGO Dunhua Hall. That night, I deeply realized that true retail is not just about transactions, but about memorable relationships.
Cover Story
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GeneralitiesFar Eastern International Bank Reshaps the Temperature of Financial Experience with AI People's expectations for financial services have evolved from simple trading tools to diverse and personalized needs, which also represents that the banking industry must bid farewell to the "trial period" of digital finance, move from the deep water area where traffic dividends peak, and move towards the next battlefield - providing customized, smoother, and more comprehensive smart service experiences.
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GeneralitiesOriental Securities Corporation's sustainable temperature service In the era of rapid evolution of digital technology, financial services are no longer just cold trading tools, but daily experiences closely connected to life. Oriental Securities Corporation takes "temperature service" as its core concept, outlining a smart financial path that combines technological rationality and human warmth, accompanying customers towards a sustainable future.
Group Briefing
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GeneralitiesYuan Ze University collaborates with Junmeng Technology to create a Collaboration between Industry and School platform for 'Cybersecurity Deception and Trap' Yuan Ze University and Junmeng Technology have joined hands to promote the "Deception Technology" Collaboration between industry and school program, combining academic research and industry practice to jointly create a practical information security protection and training platform that can be implemented across industries, enhancing the proactive defense capabilities of enterprises.
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GeneralitiesConnect with Taiwan Island! UTagGo collaborates with Guoyun to launch 'roadside parking automatic deduction' across the sea in Kinmen Starting from January 2026, Far Eastern Electronic Toll Collection, together with its subsidiaries Yuanchuang Intelligence and Guoyun Technology, will launch a new "uTagGo roadside parking automatic deduction" service. From January 2026, Kinmen residents and tourists can enjoy convenient automatic deduction of parking fees.
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GeneralitiesFar Eastern International Bank opens its new branch in Guolefu Far Eastern International Bank has relocated from Guolefu Branch to 118 Dongda Road, Section 2, North District, Hsinchu City. In addition to inviting heavyweight VIPs to cut the ribbon, it also held a family inheritance lecture. In the future, it will combine a new space and a professional team to become the best financial partner for customers.
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GeneralitiesFar EasTone Telecommunication 5G Remote Diagnosis and Treatment Platform Achieves 100% Coverage in Taitung County Far EasTone Telecommunication has independently developed a 5G remote diagnosis and treatment platform to establish a remote diagnosis and treatment service network for the entire Taiwan. Starting from January 7th, Taimali Township Health Center in Taitung County has partnered with Kaohsiung Medical University Affiliated Zhonghe Memorial Hospital to provide remote dermatology services every Wednesday, achieving the last mile of medical equality in Taitung County.
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GeneralitiesFar Eastern Memorial Hospital collaborates with New Taipei Fire Department to launch Doctor Car program On January 29th, Far Eastern Memorial Hospital signed a memorandum of cooperation with the New Taipei City Fire Department to launch the "Doctor Car Physician Response Team", allowing physicians to accompany ambulances on duty and achieving a new model of "pre hospital medical treatment" to supplement the advanced medical treatment that EMT cannot perform under regulatory restrictions.
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GeneralitiesYuan Ze University New Taipei branch groundbreaking marks a new milestone in school development On January 30th, Yuan Ze University held a groundbreaking ceremony for the construction of the New Taipei branch at its designated location in Linkou Campus. The base, built with an investment of over NTD 2.1 billion from Far Eastern Group, will become a cross domain talent cultivation hub that combines medical education and smart technology, and plans a day care center and health promotion services.
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GeneralitiesFar EasTone Telecommunication assists in upgrading sustainable transportation in Hsinchu City On January 22, the Hsinchu City government announced the expansion of public charging stations in 10 areas, adding 34 slow charging stations and 29 fast charging stations, a total of 63 charging parking spaces, and 76 gun fast and slow charging stations, all of which will be built and maintained with the assistance of Far EasTone Telecommunications, creating one of the highest density and most complete power configuration charging networks in Taiwan.
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GeneralitiesFar Eastern International Bank collaborates with the National Police Agency and VASP to launch a cross domain anti fraud network As the largest virtual asset cash flow service bank in Taiwan, Far Eastern International Bank announced on January 8th that it has partnered with the Criminal Investigation Bureau of the National Police Agency of the Ministry of the Interior and major virtual asset exchanges across Taiwan to create the only "cross domain fraud prevention network" that spans banks, police agencies, and VASP in Taiwan.
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GeneralitiesYuan Ze University collaborates with Taiwan AI Academy to establish AIA Talent Certification Taoyuan, Hsinchu, and Miaoli Domain Certification Center On January 13, 2026, Yuan Ze University, represented by President Liao Qingrong, signed a memorandum of cooperation with Dr. Chen Lingzhi, CEO of Taiwan AI Academy (AIA), at the school wide consensus camp, announcing the establishment of the "AIA Talent Certification (AIATC) ™ Taoyuan, Hsinchu, and Miaoli Domain Authentication Center.
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CharityFE SOGO Department stores Taipei holds lucky bag press conference To welcome the Year of the Golden Horse, FE SOGO Department stores Taipei (Zhongxiao Hall, Fuxing Hall) have launched various lucky bags for consumers to try their luck. Sophia C.W. Huang Chairman personally led the first level supervisor and store manager to pay tribute to everyone's early years and wish everyone a new year of golden horse riding and good luck.
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CharityThe 7th Asia Cement Corporation Inspires Life Film Festival to Accompany Children with Images to Understand Life The 7th "Inspiring Life Film Festival" organized by Asia Cement Corporation in collaboration with the "Spore Sac Cinema" documentary team has launched a campus tour screening activity since January, inviting teachers and students from five primary schools in Hualien, including Xincheng Elementary School and Jiaguo Elementary School, to watch the PTS documentary "Welcome to My Ranch: Chiayi Xingang Frog Farm" together.
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CharityFE SOGO Department stores Zhongli store parent-child clearance activity to prevent C0 poisoning On January 17th, FE SOGO Department stores in Zhongli jointly organized the "2026 Prevention of CO Poisoning Parent Child Challenge Activity" with the Taoyuan City Government Fire Department. A special "Smoke Experience" checkpoint was planned to learn the correct evacuation and response methods through an educational and entertaining approach.
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CharityFE SOGO Department stores Zhongli store ESG lights up the future FE SOGO Department stores Zhongli store will hold the "ESG Special Project: Sustainable Reconnection Lights Up the Future" event from January 9th to February 16th, guiding the public to rethink the impact of electronic waste on the environment. On January 11th, another "Orchid Moss Jade DIY" event will be held to showcase more possibilities for department stores to promote ESG.
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CharityFar Eastern Department Stores collaborates with Pingtung County Government to assist farmers in Xinyi A13 Far Eastern Department Stores, Xinyi A13, in collaboration with the Pingtung County Government, held the "Lotus Fragrance Jujube Sweet Fruit Fragrance Pingtung" product exhibition from January 16th to 18th. Nancy Hsu President took the lead in selecting the top quality lotus mist and honey dates of the season, making Xinyi A13 an important medium connecting the production area and dining table.
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CharityFar Eastern Department Stores Taoyuan invites cool dance performance to light up confidence and hope On January 10th, Far Eastern Department Stores Taoyuan invited the "Cool Dance Troupe" from Taoyuan Bade Disabled Education Center to perform. Members with disabilities who love dance demonstrated their passion and confidence through dance, bringing heartwarming moments to the scene.
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CharityFar Eastern Department Stores donates rice and apples to accompany disadvantaged families in welcoming the New Year On January 29th, Far Eastern Department Stores donated 1728 Japanese Hirosaki Sunshine Fuji apples to accompany disadvantaged families in celebrating the New Year; Far Eastern Department Stores in Hsinchu also held a "Collecting Rice and Sending Love" event, inviting the public to subscribe to high-quality local rice. On January 29th, they donated 1850 pounds of donated rice to the Social Affairs Department of the Hsinchu City government.
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CharityBig City Far Eastern Big City Shopping Malls 、 Kaohsiung Far Eastern Department Stores call on people to roll up their sleeves and donate their blood On January 10th, Big City Far Eastern Big City Shopping Malls partnered with the National Taiwan University EMBA Alumni Foundation to hold the global launch ceremony of the "National Taiwan University EMBA Global Blood Donation Marathon". Kaohsiung Far Eastern Department Stores also held a blood donation event on January 17th in collaboration with Kaohsiung Blood Center and Taiwan Wave Plate Steel Industry Association.
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CharityFrom Rehabilitation to Education, Asia Cement Corporation Ecological Park Builds a New Field for Outdoor Learning On January 13, the "Outdoor and Marine Education Center" of Hualien County Education Department visited Asia Cement Corporation Ecological Park to exchange environmental education cooperation matters, and deeply discussed how to transform the enterprise field into systematic outdoor teaching resources, so that the park can become a vivid "green classroom".
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CharityBig City Far Eastern Big City Shopping Malls join hands with the Hsinchu City Police Department to strengthen public awareness of fraud prevention On January 31st, Big City Far Eastern Big City Shopping Malls teamed up with the Hsinchu City Police Department to promote nationwide anti fraud awareness. They set up 5 tent booths and used various interactive game modes to allow the public to learn the latest anti fraud knowledge and create a safer living environment through easy experience.
Honor and Personnel Change
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HonorFar Eastern New Century, Asia Cement Corporation, Far EasTone Telecommunications selected for S&P Global's 2026 Sustainability Yearbook On February 18th, S&P Global, an international sustainability evaluation agency, released the list of "The Sustainability Yearbook 2026". Far Eastern New Century, Asia Cement Corporation, and Far EasTone Telecommunications were all re selected, and their performance was highly recognized.
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HonorFar Eastern Memorial Hospital has been certified by AHA as the first comprehensive heart failure center in Asia Far Eastern Memorial Hospital established the Far Eastern Memorial Hospital Heart Failure Center in 2015, dedicated to creating a comprehensive care model from emergency, hospitalization to home after discharge. In 2026, it obtained certification from the American Heart Association (AHA) and became the first "comprehensive heart failure center" in Asia.
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HonorYuan Ze University's Department of Information and Communication has won the World Front Design Award for the second time, the largest award of the quarter in the UK Chen Yanzhang, a teacher from the Department of Information and Communication at Yuan Ze University, won the World Front Design Award for the winter quarter of 2025 in the UK for his work "Moonlight Plate".
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HonorFar Eastern Group recovers NTD 3 billion from original AIG debt In the 2008 financial crisis, AIG withdrew from its business in Taiwan the following year. Far Eastern International Bank acquired its credit card business and took over NTD 12.7 billion of non-performing loans with NTD 127 million. The debt management department formulated a strategy to recover bad debts exceeding NTD 3 billion by the end of 2025.
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HonorInFROMMation Security Service Digital United has once again received A-level special recognition from the Zhitong Security Research Institute's joint contract service evaluation InFROMMation Security Service Digital United has achieved A-level performance in all core security service projects for two consecutive years in the joint evaluation of information security service providers by the Information Security Research Institute. At the same time, it has consistently ranked in the leadership quadrant in service projects such as "SOC monitoring", "security health diagnosis", "penetration testing", "vulnerability scanning", and "social engineering exercises".
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HonorOriental Petrochemical (Taiwan) wins the Silver Award at the 2025 Energy Efficiency Benchmark Award Oriental Petrochemical (Taiwan) has long been deeply engaged in the field of energy conservation and carbon reduction, demonstrating outstanding achievements, including obtaining multiple energy management and carbon reduction related certifications, upgrading energy-saving equipment, etc. On December 15, 2025, it was awarded the "Energy Conservation Benchmark Award - Silver Award" at the Ministry of Economic Affairs' "114 Year Energy Conservation Commendation Conference".
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HonorFENC Honored in Business Weekly "AI Innovation Top 100," Achieving Triple Recognition in Major AI Competitions The Business Weekly "AI Innovation Top 100" award ceremony was held on January 22. This selection focused on real-world enterprise AI applications and attracted a total of 445 submissions. After a rigorous 120-day evaluation process conducted by 36 experts from industry, government, and academia, Far Eastern New Century (FENC) stood out as one of the 98 final honorees.
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HonorFar Eastern Memorial Hospital's six distinctive care services have been awarded the SNQ National Quality Mark From smart healthcare to green healing, ophthalmic innovation, whole person obstetric companionship, and even organ donation, Far Eastern Memorial Hospital's six distinctive teams have been dedicated to safeguarding life at every step. They were recognized at the 2025 National Quality Mark Award Ceremony of the Society for Life Sciences, not only winning honors but also representing the hospital's commitment to every patient and family member.
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HonorFar Eastern Memorial Hospital has received multiple recognitions from the National Medical Quality Award once again The 26th National Medical Quality Award Ceremony was held on February 4th, and Far Eastern Memorial Hospital won the theme category "25 Years of Continuous Quality Improvement Award". 11 teams received 12 recognitions, demonstrating the hospital's transformation towards a high resilience and modern medical system.
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HonorFar EasTone Telecommunication invests in film 'Bedford Park' and wins' Jury Special Award 'at Sundance Film Festival The cross-border collaborative film "Bedford Park" invested by Far EasTone Telecommunication won the "Jury Special Award" for Best New American Feature Film at the Sundance Film Festival, the world's largest independent film festival, setting a new record in Taiwanese film history.
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HonorFar Eastern International Bank actively lays out new types of finance and receives international recognition Far Eastern International Bank Bankee, through its unique "community circle mechanism," has established a shared feedback and trust relationship with users, and has extended multiple innovative examples. It has won three awards from the internationally renowned financial media Global Finance magazine, demonstrating its strong strength.
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HonorFar Eastern Polytex (Vietnam) wins the 2025 Vietnam Industrial Energy Efficiency Award Far Eastern Polytex (Vietnam) (FEPV) won the third place in the "Industrial Energy Efficiency Award" in the 2025 Vietnam Industrial Energy Efficiency Award selection. At the same time, Cai Xiaonan, Senior Factory Director, was also awarded the "Outstanding Achievement Energy Management Personnel" award, demonstrating the sustainable strength of the dual track development of enterprises and individuals.
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HonorAsia Cement Corporation 、 Far EasTone Telecommunication 、 InFROMation Security Service Digital United 、 Far Eastern Group Shangri La in Taipei/Tainan wins the Happiness Enterprise Award 1111 Job Bank will hold the "2025 Happy Enterprise" award ceremony on January 9, 2026, Asia Cement Corporation 、 Far EasTone Telecommunication 、 InFROMation Security Service Digital United 、 Far Eastern Group Shangri La in Taipei/Tainan won a total of 4 gold and 1 silver medals.
Welfare
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GeneralitiesTainan Far Eastern Group celebrates Shangri La's 17th anniversary with a price increase of NTD 17, enjoying upgraded benefits Spring travel is in full swing, and from now until May 31st, Far Eastern Group Shangri La in Tainan has launched a "17th Anniversary Celebration" series of housing discounts. Among them, the "Anniversary Luxury Treatment and Upgraded Suite" package starts from NTD 5820 per room per night, and booking a deluxe deluxe room only requires an additional NTD 17.
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GeneralitiesA. Mart's passionate support for WBC's double gift waiting for you to receive -
GeneralitiesUTagGo collaborates with Xingguan Enterprise to launch a "guaranteed+profit sharing" digital transaction for used cars Far Eastern Electronic Toll Collection announced on February 3rd that its Far Eastern Smart uTagGo has partnered with Yulon Group's Crown Enterprise to launch a new digital trading model for used cars that combines "minimum guarantee+profit sharing". This allows car owners to easily sell their cars through digital operations, and if the auction price is higher than the minimum guarantee price, they can also receive additional premium dividends.
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GeneralitiesFar Eastern International Bank's fixed deposit of 1.8% and active deposit of 1.4% create dual protection From now until March 31st, Far Eastern International Bank has launched the "New Youli" New Taiwan Dollar fixed deposit program. Anyone who deposits NTD 50000 or more in a single transaction with new funds will enjoy a one-year 1.8% fixed deposit preferential annual interest rate. In addition, the highly acclaimed "Huoliwang 2" Youli Active Storage project has also been extended to March 31st.
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GeneralitiesTainan Far Eastern Group invites Shangri La and Lion Tourism to share the texture journey of railways and the city with you With the extension of the sightseeing train "Shanlan" from Tainan to Changhua, Far Eastern Group Shangri La in Tainan has partnered with Lion Travel Agency to become a recommended accommodation partner for the "Shanlan" railway travel itinerary, allowing passengers to enjoy a more relaxed travel rhythm between railway travel and urban accommodation.
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GeneralitiesFar Eastern Group Shangri La's "Coming Soon" housing project in Taipei offers a variety of dining options to welcome the Chinese New Year Far Eastern Group Shangri La in Taipei will showcase the art of the "Guangjin Sheng" paper umbrella from Mino from now until March 4th, with the theme of "Ma Yue Xin Cheng". At the same time, they will launch the "Immediately Prosperous" housing project. Stay for three consecutive nights before March 15th, starting from NTD 8330 per night.
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GeneralitiesETag Parking Enjoys Full Front Road Rescue and Car Wash Benefits, New Account Ties Automatic Stored Value, Plus 100 Yuan Gift On January 22, Far Eastern Electronic Toll Collection announced that it would join hands with the road rescue platform "All Front Business" to give NTD 100 eTag deposit, plus road rescue, and water jet foam car washing to users who apply for eTag and bind the services of "automatic bank deposit" and "eTag parking withholding".
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GeneralitiesTainan Far Eastern Group creates a three-day and two night 'Pharaoh Holiday' at Shangri La Taking advantage of the trend of the international exhibition "King of Egypt: Pharaoh" at the Chi Mei Museum, Far Eastern Group Shangri La in Tainan will launch the "Pharaoh Holiday: Three Days and Two Nights Honored Treatment" housing package from January 28th to June 30th. After the exhibition, visitors can go to the first floor of the hotel and enjoy a 10% discount on limited cocktails by presenting their ticket.
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GeneralitiesNew Taipei's 50th floor Caf é buffet restaurant "Treasure Island Spring Banquet" makes a lively appearance As the Lunar New Year approaches, the highest Caf é on the 50th floor in New Taipei will launch a new theme "Treasure Island Spring Festival Dinner" from now on to March 15, to create an exciting feast with rich festival delicacies and local flavors of Minnan and Hakka, such as Buddha jumps over the wall and steamed perch with melon, cotton and bean sauce.
Office Talk
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Experience SharingCross domain cooperation and teaching innovation under the USR action As a full-time assistant for the "University Social Responsibility Practice (USR) Program" at Asia Eastern University of Science and Technology, I have come to deeply understand that work is not just about completing tasks, but also a deep learning process about values and attitudes.
Hot Topic
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GeneralitiesFar Eastern Talks: My Healing Time Some moments may not disturb the world, but they can quietly repair the cracks in one's mood. In this issue, Far Easterner from home and abroad is specially invited to share these gentle daily landscapes. Let's practice together and see beauty from the brief pauses.
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GeneralitiesTitle: "Far Eastern Talks" April Topic: My Healing Time Do you also have a dedicated time to 'pause' yourself amidst the daily busyness and pressure? Welcome to write and share your healing moments. Once your submission is published, Far Eastern Magazine will provide you with a 'Stress Relief Reward'! (Deadline: Before March 15th)
Life Guide
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Computer Science ColumnThe Forgotten Digital Door Lock Home network gateway ", commonly known as" little turtle ". It holds the gateway to all your online activities, and when one day the police or bank call and accuse your IP of involvement in a fraud case, the real problem may lie in that small box that silently flashes a light but has never been cared for.
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Gourmet ColumnSpring Festival invites you to compose a happy life together At the beginning of spring, everything is revived and full of vitality. The strawberries and blueberries of the season are pleasing to the eye, welcoming a fresh start with vibrant colors. In this issue of 'Gourmet Column', fresh double fruits are brought to the dining table, intertwining red and blue romance to create a colorful 'berry' lifestyle.
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Gourmet ColumnMild health benefits of rice koji sweet wine and grain rice stone fruit drink In today's era where "less burden, real food" has become a dietary keyword, starch is no longer just a taboo presence. For those who are sensitive to the gastrointestinal tract or want to reduce gluten intake, moderate amounts of rice and natural grains are relatively mild choices.
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Health ColumnThe role of positron emission tomography in cancer screening Cancer has been ranked first among the top ten causes of death for 43 years, accounting for 26.8% of deaths. Cancer has complex pathogenic factors and a long incubation period. Only through effective screening, early detection, and correct diagnosis can we seize the opportunity for treatment. This issue of 'Health Column' introduces positron emission tomography as a reference for future health check ups.
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Finance ColumnGo out and experience the world of Karaoke games In 2026, the tourism market continues to demonstrate strong Go Prosperous performance. To this end, banks are actively expanding their offerings, launching various discounts such as full tour fee rewards and exclusive booking platform discounts. This issue of the "Finance Column" provides practical information to help cardholders reduce overseas travel costs and earn rewards through consumption.
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Legal Column-TWThe new tax and social welfare system will be implemented in 2026 Faced with the pressure and challenges brought by inflation and declining birth rates, Taiwan has implemented multiple tax reduction systems and social welfare enhancement policies since 2026. This issue of the "Legal Column" uses the simplest way to assist you in quickly grasping your own rights.
Story
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GeneralitiesSeeing the second act of one's life from 'Star Retirement Home' As people reach middle age, the way they watch plays quietly changes. When we were young, we watched the ups and downs of the plot and the brilliance of the actors; Nowadays, we see the scars of time on our faces, the hidden truths in our lines, the unresolved knots in our hearts, the past that we cannot let go of, and the tenderness that we have not yet spoken out.
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GeneralitiesDouble Star 4047: A Slow Journey to West Kyushu Connecting Memories and Scenery The trip to West Kyushu at the end of November actually started with a simple idea - to take the sightseeing train "Double Star 4047". So, the twin stars 4047, Takeo, Nagasaki, and Sasebo were strung together into a nine day and eight night journey.
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GeneralitiesSalute to my tennis coach Since my connection with tennis in 2013, I have had the privilege of meeting an amazing guide - my tennis coach, who is also the CEO of our company. He is the big parent in charge of the company's direction, and also the patient guide for me to knock on the door of tennis. Different identities, the same sincerity, make me full of admiration.
Editor
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GeneralitiesWho can grasp the customer's heart with the rise of smart services? The focus of competition in financial services is no longer 'who is faster', but 'who understands better'. In this issue's' Cover Story ', we will delve into how Far Eastern International Bank and Oriental Securities Corporation transform' hard technology 'into' soft power 'and truly grasp the customer's heart in this game of smart services.
